At a Glance
- Tasks: Lead global seller demand strategies and drive high-quality sign-ups across multiple markets.
- Company: Join OnCommerce, a fast-growing global selling platform revolutionising eCommerce.
- Benefits: Competitive salary, equity options, generous leave, and career development opportunities.
- Other info: Hybrid role with a vibrant team culture and no corporate red tape.
- Why this job: Make a real impact in a dynamic environment with ownership and growth potential.
- Qualifications: Proven B2B demand generation experience and strong data-driven decision-making skills.
The predicted salary is between 90000 - 105000 £ per year.
OnCommerce is a global selling platform that powers a growing network of retail channels, including OnBuy, easyShop, and Comet. OnCommerce is growing fast, launching new brands and scaling to power the future of Ecommerce.
OnCommerce is constantly evolving. Everyone here plays a hands-on role in shaping what comes next, building brands that make an impact across global markets. The pace is fast, priorities shift, and you’ll often need to get stuck in and solve problems. If you thrive in that kind of environment, you’ll have real influence, real ownership, and the chance to grow with a rapidly scaling business.
The Head of Seller Demand – B2B Marketing is accountable for building and scaling a global seller acquisition engine, covering the full journey from awareness to sign-up across 21 international markets. You are accountable for how sellers discover, evaluate, and choose to sign up across OnBuy, EasyShop, and Comet – driving consistent, high-quality inbound demand at scale.
You will own both B2B demand generation and seller sign-up, ensuring we attract the right sellers through localised, high-converting experiences, while accelerating speed to first sale. This includes leveraging both organic and data-driven acquisition strategies, including the use of external lead data and CRM activation to scale seller demand efficiently.
This role is about driving interest and intent – not managing sellers post sign-up. You do not own onboarding, activation, or seller performance.
What You Own
- Global Seller Demand Engine: Own the top-of-funnel system: Awareness → Interest → Lead → Sign-Up. Deliver predictable, scalable seller demand across all markets.
- PR, Social & Market Visibility: Own global trade PR across 21+ markets. Continuous narrative: growth, sellers, partnerships. Strong journalist relationships across commerce, retail, SME & tech.
- Data-Driven Demand Generation: Build and scale data-led acquisition channels, including use of external lead data sources. Design and execute CRM-led outreach strategies at scale.
- CRM, Lifecycle & Conversion: Own global CRM & email marketing engine. Implement lead scoring and qualification frameworks.
- ‘Sell’ Experience: Own all /sell/ website experiences across 21 OnBuy.com markets, 21 EasyShop.com markets, Comet.co.uk, and OnCommerce.com.
- Partnership-Led Demand: Senior Partnerships Manager reports into you. You own partner output (pipeline), not execution.
- Funnel Performance & Optimisation: Own performance across traffic → lead → sign-up. Identify and fix drop-offs.
- Data, Forecasting & Performance: Own global dashboards: leads, sign-ups, channel performance.
- Function Build & Structure: Build and scale the B2B marketing function. Establish clear separation from B2C marketing.
Experience & Skills
- Proven experience in B2B demand generation, growth, or lead generation across multiple markets.
- Strong ownership of inbound funnels, CRM, and conversion optimisation.
- Strong PR and content capability, including localisation across markets.
- Experience working with third-party data providers and outbound/inbound data-driven acquisition models.
- Strong commercial understanding of CPL, CPA, ROI, and conversion mechanics.
Desirable
- Background in marketplace, SaaS or eCommerce highly desirable.
- Experience running partner co-marketing and referral acquisition programs.
- Comfortable operating in high-volume, data-led acquisition environments where speed and scale matter.
The salary on offer for this role is up to 90,000 GBP annually + £15,000 Bonus ( £105k OTE Subject to Performance).
Benefits
- Company Equity.
- 25 days annual leave + Bank Holidays.
- 1 extra day off for your Birthday.
- Employee Assistance Programme.
- Perks at Work benefit platform.
- Opportunities for career development and progression.
Location
This is a Hybrid role based from either our Manchester or Bournemouth’s offices. You must be eligible to work in the United Kingdom; we cannot provide sponsorship for this role.
Our Commitment
OnBuy is an equal opportunities employer. We are dedicated to creating a fair and transparent workforce.
Head of Seller Demand- B2B Marketing in Manchester employer: OnBuy Limited
OnCommerce is an exceptional employer that fosters a dynamic and innovative work culture, where every team member plays a vital role in shaping the future of eCommerce. With a focus on employee growth, we offer opportunities for career development, company equity, and a generous benefits package, including 25 days of annual leave and a unique perks platform. Located in vibrant Manchester or Bournemouth, our hybrid work model allows for flexibility while being part of a fast-paced, collaborative environment that values creativity and ownership.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Seller Demand- B2B Marketing in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like OnBuy Limited are looking for when hiring for a Head of Seller Demand- B2B Marketing.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to OnBuy Limited for the Head of Seller Demand- B2B Marketing, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at OnBuy Limited as a Head of Seller Demand- B2B Marketing, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out OnBuy Limited’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Seller Demand- B2B Marketing.
We think you need these skills to ace Head of Seller Demand- B2B Marketing in Manchester
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at OnBuy Limited, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with OnBuy Limited's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at OnBuy Limited. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at OnBuy Limited
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that OnBuy Limited uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at OnBuy Limited. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
