At a Glance
- Tasks: Lead global seller demand strategies and drive high-quality sign-ups across multiple markets.
- Company: Join OnCommerce, a fast-growing global selling platform revolutionising eCommerce.
- Benefits: Competitive salary, equity options, generous leave, and career development opportunities.
- Other info: Hybrid role based in Manchester or Bournemouth with a focus on innovation and collaboration.
- Why this job: Make a real impact in a dynamic environment with ownership and growth potential.
- Qualifications: Proven B2B demand generation experience and strong data-driven decision-making skills.
The predicted salary is between 90000 - 105000 £ per year.
OnCommerce is a global selling platform that powers a growing network of retail channels, including OnBuy, easyShop, and Comet. OnCommerce is growing fast, launching new brands and scaling to power the future of Ecommerce.
OnCommerce is constantly evolving. Everyone here plays a hands-on role in shaping what comes next, building brands that make an impact across global markets. The pace is fast, priorities shift, and you’ll often need to get stuck in and solve problems. If you thrive in that kind of environment, you’ll have real influence, real ownership, and the chance to grow with a rapidly scaling business.
The Head of Seller Demand – B2B Marketing is accountable for building and scaling a global seller acquisition engine, covering the full journey from awareness to sign-up across 21 international markets. You are accountable for how sellers discover, evaluate, and choose to sign up across OnBuy, EasyShop, and Comet – driving consistent, high-quality inbound demand at scale.
You will own both B2B demand generation and seller sign-up, ensuring we attract the right sellers through localised, high-converting experiences, while accelerating speed to first sale. This includes leveraging both organic and data-driven acquisition strategies, including the use of external lead data and CRM activation to scale seller demand efficiently.
This role is about driving interest and intent – not managing sellers post sign-up. You do not own onboarding, activation, or seller performance.
What You Own- Global Seller Demand Engine: Own the top-of-funnel system: Awareness → Interest → Lead → Sign-Up. Deliver predictable, scalable seller demand across all markets.
- PR, Social & Market Visibility: Own global trade PR across 21+ markets. Turn brand storytelling into measurable seller demand.
- Data-Driven Demand Generation: Build and scale data-led acquisition channels, including use of external lead data sources.
- CRM, Lifecycle & Conversion: Own global CRM & email marketing engine. Design multi-touch journeys.
- ‘Sell’ Experience: Own all /sell/ website experiences across OnBuy.com, EasyShop.com, Comet.co.uk, and OnCommerce.com.
- Partnership-Led Demand: Senior Partnerships Manager reports into you. You own partner output (pipeline), not execution.
- Funnel Performance & Optimisation: Own performance across traffic → lead → sign-up. Identify and fix drop-offs.
- Data, Forecasting & Performance: Own global dashboards: leads, sign-ups, channel performance.
- Function Build & Structure: Build and scale the B2B marketing function.
- Proven experience in B2B demand generation, growth, or lead generation across multiple markets.
- Strong ownership of inbound funnels, CRM, and conversion optimisation.
- Strong PR and content capability, including localisation across markets.
- Experience working with third-party data providers and outbound/inbound data-driven acquisition models.
- Strong commercial understanding of CPL, CPA, ROI, and conversion mechanics.
- Experience driving high-volume inbound acquisition primarily through LinkedIn and email marketing.
- Background in marketplace, SaaS or eCommerce highly desirable.
- Experience running partner co-marketing and referral acquisition programs.
- Comfortable operating in high-volume, data-led acquisition environments where speed and scale matter.
The salary on offer for this role is up to 90,000 GBP annually + £15,000 Bonus ( £105k OTE Subject to Performance).
Benefits- Company Equity.
- 25 days annual leave + Bank Holidays.
- 1 extra day off for your Birthday.
- Employee Assistance Programme.
- Perks at Work benefit platform.
- Opportunities for career development and progression.
This is a Hybrid role based from either our Manchester or Bournemouth’s offices. You must be eligible to work in the United Kingdom; we cannot provide sponsorship for this role.
OnBuy is an equal opportunities employer. We are dedicated to creating a fair and transparent workforce.
Head of Seller Demand- B2B Marketing in Bournemouth employer: OnBuy Limited
OnCommerce is an exceptional employer that fosters a dynamic and innovative work culture, where every team member has the opportunity to make a significant impact in the fast-paced world of eCommerce. With a focus on employee growth, we offer career development opportunities, company equity, and a generous benefits package, including 25 days of annual leave and a unique perks platform. Located in vibrant Manchester or Bournemouth, our hybrid work model promotes flexibility while allowing you to be part of a collaborative team dedicated to shaping the future of retail.
