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- Tasks: Lead On's global VIP strategy, connecting products with influential figures in culture and sport.
- Company: Join a dynamic brand focused on growth, innovation, and cultural impact.
- Benefits: Supportive environment, personal development, and a focus on well-being.
- Why this job: Shape how On's products are seen globally and drive cultural relevance.
- Qualifications: 8+ years in VIP strategy or celebrity relations, with a strong network in fashion and culture.
- Other info: Collaborative team atmosphere with opportunities for holistic personal growth.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On’s products show up in the world through influential people. Joining at a foundational moment for this function, you’ll define and lead On’s global VIP strategy with a focus on strategic seeding — ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture. You’ll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.
Your mission
- Define and lead On’s global VIP strategy — building a clear roadmap and network of celebrities, stylists and tastemakers who can authentically represent the brand and drive earned visibility across apparel, footwear and key collaborations.
- Shape a bold, forward-looking vision for how On leverages strategic seeding to drive cultural credibility and brand desire, ensuring our products are consistently seen on the right people, in the right moments.
- Build and nurture relationships with celebrities, stylists, talent teams and cultural connectors, identifying and driving earned placement opportunities that bring seeding strategy to life.
- Integrate product seeding strategically into relevant campaigns, product launches and cultural moments, maximizing earned visibility and cultural impact.
- Integrate content from seeding into the brand’s creator content engine, across earned, owned and paid.
- Manage a global VIP agency, providing clear strategic direction, feedback and collaboration to deliver world-class seeding execution and support on global strategy development.
- Partner closely with the Senior Lead Brand PR, to ensure VIP seeding activity aligns with the Global PR Roadmap and upcoming seasonal priorities.
- Oversee the global VIP seeding framework — from planning, KPIs setting and prioritization to executional excellence and results tracking.
Your story
- 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture.
- Proven expertise in strategic seeding — building and executing programs that get products on the right people and turn visibility into cultural impact.
- PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance.
- Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally.
- Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers.
- Strategic and creative thinker with a commercial mindset — able to connect influence, visibility and brand heat to business impact.
- Experienced in managing global agencies and internal cross-functional collaboration.
- Highly organized, proactive and comfortable balancing long-term vision with agile execution.
- Passionate about how movement, sport and style intersect to shape culture.
- Fluent in English.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Senior Lead, Global VIP Strategy employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead, Global VIP Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your work and achievements in VIP strategy. This is your chance to demonstrate how you can drive visibility and cultural impact, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the company and its current VIP strategies. Be ready to discuss how you can contribute to their vision and what innovative ideas you have. Tailor your responses to show that you understand their brand and culture.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out on the chance to make your mark at On!
We think you need these skills to ace Senior Lead, Global VIP Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in VIP strategy and celebrity relations. We want to see how your background aligns with our mission at On, so don’t hold back on showcasing relevant achievements!
Showcase Your Network: Since relationships are key in this role, let us know about your connections within the celebrity styling and cultural circles. Mention any notable collaborations or partnerships you've fostered that could benefit On’s visibility.
Be Strategic and Creative: We’re looking for someone who can think outside the box! Share examples of how you’ve successfully integrated strategic seeding into campaigns or product launches. Show us your creative side and how it can drive brand impact.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at On
✨Know Your VIP Strategy Inside Out
Before the interview, dive deep into On's current VIP strategy and recent campaigns. Familiarise yourself with their brand values and how they connect with cultural moments. This will help you articulate how your experience aligns with their vision and demonstrate your genuine interest in the role.
✨Build Your Network Story
Prepare to discuss your existing relationships within the celebrity and cultural circles. Highlight specific examples of how you've leveraged these connections to drive visibility for brands. This will showcase your ability to nurture relationships and create impactful partnerships, which is crucial for this role.
✨Showcase Your Strategic Thinking
Be ready to present a few ideas on how you would approach strategic seeding for On. Think about potential collaborations or influencers that align with their brand. This not only shows your creativity but also your understanding of how to turn visibility into cultural impact.
✨Align with Their Values
Research On’s mission and values, especially around growth and inclusivity. Be prepared to discuss how your personal values align with theirs and how you can contribute to fostering a supportive team environment. This will resonate well with the interviewers and show that you're a good cultural fit.
