Senior Lead - Creative

As the Senior Lead – Creative, you will champion On\’s brand vision across Latin America and Brazil, leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio (with a dotted line to the Head of Marketing, LatAm/Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm/Brazil, elevating On\’s brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

Your Mission

• Provide comprehensive creative leadership and approval for all initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe)
• Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and all locally produced elements, ensuring core brand storytelling and commercial franchise direction are consistently applied through toolkits, content, and brand guidelines
• Champion On\’s visual identity and brand image for LatAm/Brazil communities, collaborating closely with regional marketing teams to identify and address consumer needs
• Oversee all creative touchpoints for the LatAm/Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design, vetting and overseeing regional freelance and external creative resources from brief to final delivery
• Develop innovative creative concepts that solve complex challenges, generating ideas for both established and emerging platforms to create business impact and cultural moments
• Lead creative concepts and development for key Americas regional brand initiatives, such as SquadRaces, and contribute expertise on diverse communities to North American projects like Clubhouse Nights
• Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects, collaborating with creatives, designers, and production to execute ideas with creative excellence while preserving the integrity of the core concept
• Lead by example, proactively inspiring and providing guidance to the broader creative team and the department

Your Story

• 7+ years of relevant experience leading creative efforts, ideally gained at creative agencies, media companies, or brands with a strong regional presence across the Americas
• Demonstrated ability to drive creative strategy and inspire teams without direct reporting lines, leveraging systems thinking and cross-functional influence to achieve brand consistency and impact across diverse markets
• An instinctive understanding of the craft of a great story, passionate about seeking compelling angles and topics, and translating them into disruptive and effective creative that resonates culturally
• Deeply attuned to the cultural nuances, market trends, and consumer behaviors across LatAm and Brazil, with a genuine connection to the diverse communities and cities within these regions
• An instinctive understanding of how to impact social and online channels, navigating internet culture and familiar with the social, influencer, and creator landscapes to drive brand relevance
• A natural problem solver who quickly adapts to new challenges and opportunities, developing ideas that encompass all elements of the consumer journey beyond a single medium
• Exceptional presentation skills, comfortable leveraging input from multiple stakeholders and consolidating it into a clear, actionable direction for the creative vision
• Fluent in English, Spanish and Brazilian Portuguese
• You are able to travel up to 40% of the time to On’s global hubs and creative moments, with travel percentage fluctuating based on business needs

Meet The Team

The On Creative Studio is the heartbeat of our brand\’s expression. We are a global team of diverse designers, visual storytellers, copywriters, filmmakers, and photographers, working together to bring the On brand to life across every touchpoint. We craft compelling narratives, design impactful visuals, and produce experiences that resonate with our community and amplify our mission to ignite the power of human spirit through movement. We champion innovation, embrace collaboration, and constantly seek new ways to push creative boundaries while maintaining our distinct Swiss-engineered aesthetic. Our work spans across product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.Typical cash compensation range for this position inclusive of base + bonus + equity: $120,000-$150,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. At On we understand cash compensation is just one piece of your total rewards package.In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with a industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

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