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- Tasks: Lead B2B marketing initiatives and create impactful campaigns for retail partners.
- Company: On is a fast-growing premium sportswear brand redefining the future of sportswear.
- Benefits: Enjoy a dynamic work environment, opportunities for personal growth, and a culture of innovation.
- Why this job: Join a passionate team that inspires communities and brings brand stories to life.
- Qualifications: 7-10 years in retail marketing or B2B activation, ideally in sports or lifestyle sectors.
- Other info: Fluency in English required; additional languages are a plus. Willingness to travel across North EMEA.
The predicted salary is between 52000 - 72000 £ per year.
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Join to apply for the Senior Lead – B2B Marketing, North EMEA role at On
AT A GLANCE
Welcome to On! At On, we\’re redefining the future of sportswear as one of the world\’s fastest growing premium sportswear brands. We\’re not just thinking differently – we\’re pushing the boundaries of what\’s possible, inspiring athletes and customers alike.
AT A GLANCE
Welcome to On! At On, we\’re redefining the future of sportswear as one of the world\’s fastest growing premium sportswear brands. We\’re not just thinking differently – we\’re pushing the boundaries of what\’s possible, inspiring athletes and customers alike.
As Senior Lead- B2B Marketing, North you will be responsible for how we connect with, show up at and activate our retail partners in the markets – delivering impactful campaigns, brand initiatives, POS tools, and activations off- and online. You and your team bring the brand to life at the point of sale in the Northern European markets (UK&Ire, BeNe and Nordics), owning the seasonal and annual activation plan – predominantly thinking / working 12-months ahead.
You will report directly into the Head of Marketing for North EMEA.
YOUR TEAM
We are On\’s EMEA Marketing team, and our mission is clear: to amplify On\’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.
As part of a forward-thinking sports brand, the On Marketing team thrives in a dynamic, fast-paced, hands-on environment driven by innovation. Our passion and energy are reflected in every consumer experience and partnership, bringing the Global brand story to life in Europe with local relevance and inclusivity. Join us on this journey as we continue to move and inspire!
YOUR MISSION
- Develop a localized B2B activation calendar aligned with the Sub-Regional Marketing plan, coordinating closely with Brand Marketing, Brand Activation, and Sales teams.
- Ensure executional excellence by adapting global and regional guidelines to the local market, consistently delivering our premium brand experience across all touchpoints.
- Create Key City and Cultural Calendars to build local activation plans and identify opportunities – collaborating closely with the EMEA Brand Experience team
- Implement a holistic omni-channel approach by working closely with the marketplace team, and EMEA Strategic Partners team.
- Collaborate with Brand Experience to deliver a premium presence at point of sale and plan staff education, VM, sales support and product testing accordingly in partnership with the local Brand Activation team
- Foster strong, enduring relationships with key accounts and in partnership with the commercial teams
- Develop strategic account plans for future business and brand growth
- Define clear objectives, KPIs, and requirements for your team – reporting on B2B initiatives as well as bringing data-driven insights into the sub-regional commercial teams
- Oversee the sub-regional B2B budget, ensuring effective planning, tracking, and reporting on all marketing activations.
- Lead and mentor a team of B2B specialists, cultivating an inclusive and forward-thinking culture that encourages innovation, collaboration, and personal growth.
YOUR PROFILE
- Typically 7–10 years experience in retail marketing, B2B activation, or brand experience. Ideally within sports, premium/lifestyle, fashion, or consumer goods sectors.
- Proven ability to develop and execute 12-month+ omni-channel activation plans, aligning with brand and commercial goals.
- Strong expertise in delivering impactful campaigns at point of sale (physical & digital), including POS tools, staff education, and partner support.
- Solid understanding of premium brand positioning and how to translate global strategies into locally relevant retail activations.
- Demonstrated success in budget ownership, strategic planning, campaign reporting, and performance tracking using KPIs and data insights.
- Skilled in cross-functional collaboration, aligning with Brand Marketing, Sales, Brand Activation, and Strategic Partner teams.
- Excellent communication and relationship-building skills, with experience managing key accounts and influencing stakeholders.
- Confident in leading and mentoring teams, fostering an inclusive, innovative, and results-driven culture.
- Fluent or C1+ level in English; additional North EMEA regional language(s) are a strong plus.
- Willingness to travel regularly across the North EMEA sub-region.
- You embody On\’s spirits. Check out our career page for more on these!
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Temporary
Job function
-
Job function
Information Technology
-
Industries
Retail
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Senior Lead - B2B Marketing, North EMEA employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead - B2B Marketing, North EMEA
✨Tip Number 1
Familiarise yourself with On's brand values and mission. Understanding how they redefine sportswear will help you align your experience and ideas with their vision during discussions.
✨Tip Number 2
Network with current or former employees of On, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Senior Lead position.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B marketing campaigns you've led. Highlight your ability to create omni-channel strategies that resonate with local markets, as this is crucial for the role.
✨Tip Number 4
Stay updated on trends in the sportswear industry and be ready to share your thoughts on how these trends could influence On's marketing strategies. This shows your proactive approach and industry knowledge.
We think you need these skills to ace Senior Lead - B2B Marketing, North EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, retail activation, and brand management. Use specific examples that demonstrate your ability to develop and execute omni-channel activation plans.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sportswear and how your background aligns with On's mission. Mention your experience in building relationships with key accounts and your strategic planning skills.
Showcase Your Achievements: Quantify your achievements in previous roles, such as successful campaigns or budget management. This will help illustrate your impact and effectiveness in similar positions.
Highlight Team Leadership Skills: Since the role involves leading a team, emphasise your leadership experience. Discuss how you've fostered an inclusive culture and encouraged innovation within your teams.
How to prepare for a job interview at On
✨Know the Brand Inside Out
Before your interview, make sure you understand On's brand values, mission, and recent campaigns. Familiarise yourself with their product lines and how they position themselves in the market. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Prepare Your B2B Marketing Examples
Be ready to discuss specific examples of successful B2B marketing campaigns you've led or contributed to. Highlight your experience in developing omni-channel activation plans and how you've adapted global strategies to local markets. This will showcase your expertise and ability to drive results.
✨Showcase Your Leadership Skills
As a Senior Lead, you'll be expected to mentor and lead a team. Prepare to discuss your leadership style and provide examples of how you've fostered an inclusive and innovative culture in previous roles. This will demonstrate your capability to inspire and manage a team effectively.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the role and the company. Inquire about the team's current challenges, future projects, or how success is measured in the B2B marketing department. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
