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For Companies At a Glance
- Tasks: Connect On with youth sneaker culture through authentic campaigns and local partnerships.
- Company: Join a forward-thinking sportswear brand focused on community and creativity.
- Benefits: Growth opportunities, supportive environment, and focus on well-being.
- Other info: Dynamic team dedicated to storytelling and community engagement.
- Why this job: Be the voice of On in key cities and inspire the next generation.
- Qualifications: 3-5 years in brand marketing with a passion for sneaker culture.
The predicted salary is between 40000 - 50000 £ per year.
As the Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture), you are the core link between On and youth sneaker culture in our key cities. Reporting to the Sub-Regional Brand Comms Lead, your role is to help us become the most aspirational sportswear brand for the next generation. You will do this by driving our brand presence on the ground and executing authentic, locally relevant campaigns.
Your Mission
- Build and maintain genuine relationships with local creators, cultural partners, communities, and retail store teams.
- Lead and deliver local marketing activations across digital and physical channels, driving cultural relevance and brand heat.
- Ensure every On touchpoint in your cities is premium, credible, and culturally resonant.
- Support the wider EMEA Marketing team’s goals by delivering strong storytelling and engaging experiential campaigns that inspire our fans.
Your Story
- 3-5 years of experience in brand marketing, communications, or cultural/community marketing.
- Deeply plugged into youth sneaker and streetwear culture, with a clear understanding of current trends and what drives them.
- A strong, active network of local creators, cultural partners, and industry contacts in our key cities.
- Hands-on experience running local events, brand activations, or cross-channel campaigns from start to finish.
- Strong communication skills with the ability to translate high-level brand goals into credible, grassroots execution.
Meet The Team
We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture) employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture)
✨Tip Number 1
Get to know the local scene! Dive into youth sneaker culture in your area and build relationships with creators and cultural partners. This will not only help you understand the trends but also position you as a credible voice in the community.
✨Tip Number 2
Showcase your experience! When networking or chatting with potential employers, highlight your hands-on experience with local events and brand activations. Share stories that demonstrate your ability to execute campaigns that resonate with the audience.
✨Tip Number 3
Leverage social media! Use platforms like Instagram and TikTok to connect with local influencers and showcase your understanding of current trends. Engaging with the right content can help you get noticed by brands looking for someone who gets the culture.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who align with our mission. Make sure to tailor your application to reflect your understanding of On's brand values and how you can contribute to our growth in the sneaker culture space.
We think you need these skills to ace On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture)
Some tips for your application 🫡
Show Your Passion for Sneaker Culture: Make sure to highlight your love for sneaker and streetwear culture in your application. We want to see how you connect with the community and what drives your passion for this vibrant scene.
Tailor Your Experience: When detailing your experience, focus on relevant roles that showcase your skills in brand marketing and community engagement. We’re looking for specific examples of campaigns or events you've led that resonate with our mission.
Be Authentic: Authenticity is key in our world. Use your application to tell your story in a genuine way. Share your unique perspective and how it aligns with On’s vision of being culturally relevant and aspirational.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with On.
How to prepare for a job interview at On
✨Know Your Culture
Dive deep into youth sneaker and streetwear culture before your interview. Familiarise yourself with current trends, key players, and local creators in the cities relevant to On. This will not only show your passion but also demonstrate that you understand the brand's mission and can connect authentically with their audience.
✨Showcase Your Network
Be ready to discuss your existing relationships with local creators and cultural partners. Prepare examples of how you've leveraged these connections in past roles to drive successful campaigns. This will highlight your ability to build and maintain genuine relationships, which is crucial for the role.
✨Prepare Engaging Stories
Think of compelling stories from your previous experiences that showcase your skills in brand marketing and community engagement. Tailor these stories to reflect how they align with On's goals of delivering strong storytelling and engaging experiential campaigns. This will help you stand out as a candidate who can translate high-level brand goals into grassroots execution.
✨Demonstrate Your Campaign Experience
Be prepared to discuss specific local events or brand activations you've managed. Highlight your hands-on experience running campaigns from start to finish, focusing on how you ensured they were culturally relevant and resonated with the target audience. This will illustrate your capability to drive brand presence effectively.