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For Companies At a Glance
- Tasks: Lead On's global VIP strategy and build relationships with influential figures.
- Company: Join a dynamic brand focused on movement, sport, and style.
- Benefits: Growth-oriented environment with support for physical and mental well-being.
- Why this job: Shape cultural moments and drive brand visibility through strategic seeding.
- Qualifications: 8+ years in VIP strategy with strong industry connections and creative thinking.
- Other info: Collaborative team dedicated to inspiring communities and igniting the human spirit.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On’s products show up in the world through influential people. Joining at a foundational moment for this function, you’ll define and lead On’s global VIP strategy with a focus on strategic seeding - ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture. You’ll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.
Your Mission
- Define and lead On’s global VIP strategy - building a clear roadmap and network of celebrities, stylists and tastemakers who can authentically represent the brand and drive earned visibility across apparel, footwear and key collaborations.
- Shape a bold, forward-looking vision for how On leverages strategic seeding to drive cultural credibility and brand desire, ensuring our products are consistently seen on the right people, in the right moments.
- Build and nurture relationships with celebrities, stylists, talent teams and cultural connectors, identifying and driving earned placement opportunities that bring seeding strategy to life.
- Integrate product seeding strategically into relevant campaigns, product launches and cultural moments, maximizing earned visibility and cultural impact.
- Integrate content from seeding into the brand’s creator content engine, across earned, owned and paid.
- Manage a global VIP agency, providing clear strategic direction, feedback and collaboration to deliver world-class seeding execution and support on global strategy development.
- Partner closely with the Senior Lead Brand PR, to ensure VIP seeding activity aligns with the Global PR Roadmap and upcoming seasonal priorities.
- Oversee the global VIP seeding framework - from planning, KPIs setting and prioritization to executional excellence and results tracking.
Your Story
- 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture.
- Proven expertise in strategic seeding - building and executing programs that get products on the right people and turn visibility into cultural impact.
- PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance.
- Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally.
- Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers.
- Strategic and creative thinker with a commercial mindset - able to connect influence, visibility and brand heat to business impact.
- Experienced in managing global agencies and internal cross-functional collaboration.
- Highly organized, proactive and comfortable balancing long-term vision with agile execution.
- Passionate about how movement, sport and style intersect to shape culture.
- Fluent in English.
Meet The Team
Global Brand Communications is dedicated to shaping how On is seen, known and celebrated as a brand out in the world. The team is made up of multiple, highly collaborative disciplines - Social media, Influencer Marketing, Entertainment marketing, Film & Documentary, Employer branding and Brand PR. We’re experts in our fields, but we’re all here to create stories and relationships that inspire feeling, energy and trust in the communities we serve, ultimately living out On’s mission to Ignite the Human Spirit Through Movement.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
On Senior Lead, Global VIP Strategy employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Senior Lead, Global VIP Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your passion! When you get the chance to chat with someone from On or in the VIP strategy space, let your enthusiasm shine through. Talk about how movement, sport, and style intersect for you, and why you’re excited about the role.
✨Tip Number 3
Be prepared to discuss your ideas! Think about how you would approach On’s global VIP strategy and come ready to share your vision. This shows you’re not just interested in the job, but you’re also thinking strategically about how to make an impact.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the On team. Don’t miss out on this opportunity!
We think you need these skills to ace On Senior Lead, Global VIP Strategy
Some tips for your application 🫡
Show Your Strategic Mindset: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can define and lead a VIP strategy that resonates with our brand values and goals.
Connect Culturally: Demonstrate your understanding of the cultural landscape in your application. Share examples of how you've built relationships with celebrities and influencers, and how those connections have driven brand visibility.
Be Specific About Your Experience: We love details! When discussing your past experiences, be specific about your role in strategic seeding and how it led to meaningful brand moments. This will help us see your impact clearly.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at On
✨Know Your VIPs
Before the interview, dive deep into On's current and past collaborations with celebrities and influencers. Familiarise yourself with their brand ambassadors and understand how these relationships have shaped On's visibility in the market. This knowledge will help you demonstrate your strategic thinking and cultural awareness.
✨Showcase Your Network
Be ready to discuss your existing relationships within the celebrity styling and talent management circles. Highlight specific examples of how you've leveraged these connections in previous roles to drive brand visibility. This will show that you not only understand the importance of relationships but also have the ability to cultivate them.
✨Strategic Seeding Insights
Prepare to share your thoughts on effective strategic seeding. Think about campaigns you've executed or been a part of that successfully placed products with the right figures. Discuss how you measured success and the cultural impact of those placements, as this aligns directly with the role's focus.
✨Align with Brand Values
Understand On's mission and values thoroughly. Be prepared to articulate how your vision for VIP strategy aligns with their goal of igniting the human spirit through movement. This will demonstrate your commitment to the brand and your ability to integrate their ethos into your strategic planning.
