On Senior Specialist - Copy, EMEA in London

On believes in the power of storytelling. We’re on a mission to ignite the human spirit through movement, staying true to our deep roots in running while growing our relevance with those who move in other ways. Now we are looking for a versatile storyteller to craft copy for the EMEA region. The role will play a crucial part at the heart of our new regional studio which is packed with creative talent across copy, design, art direction and operations.

An important part of the work will be co‑creating campaigns with the biggest and most influential retailers in EMEA, from JD and Foot Locker to Snipes and END, speaking to the next generation defining the future of streetwear and sneaker culture across the region. The channels will be varied, from social and retail to OOH and experiential.

The ideal candidate is an expert conceptual storyteller who can work across formats and channels. We are especially interested in meeting people with diverse lived and professional experiences, perspectives, and approaches.

• Partner with creative collaborators to concept and execute innovative campaigns across all channels.
• Deliver a consistently high standard of copy that is both impactful and compelling.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
• Level up our copy output across the region, bringing stories to life with craft and flair.
• Help to shape creative solutions across channels, from social and OOH to retail and e‑commerce.
• Collaborate with retailers, agencies and other partners in the pursuit of copy excellence.
• Stay ahead of industry trends, competitor activities, and cultural insights specific to the EMEA region.
• Think globally, with a team based in Zurich and London, and audiences across EMEA.
• Advocate the On Spirits, and actively contribute to company culture and events.

You are a dynamic copywriter with typically 4-6 years relevant or transferable experience - most likely at agencies, media companies or brands. You are passionate about creativity and telling compelling stories from unexpected angles. You have the versatility to flex across everything from scripts and headlines to emails and social ads. You understand the consumer journey for a brand like ours, and the importance of each channel in it.

Your experience with digital metrics ensures that your words don’t just engage - they perform. You are dialled into what is driving contemporary sport, fashion and the cultures around them. You know internet culture and are familiar with the social, influencer and creator landscapes. You have excellent presentation skills and like working in a fast‑paced, entrepreneurial way. You care more about getting to the right creative solution than you do about ego.

You have knowledge of cities across the UK, Germany, France, Italy and the Netherlands. You have a clear affinity and connection with running, sport, movement or wellbeing. You’re a fluent or C2+ English speaker with idiomatic capability and native‑quality writing skills - other languages (and experiences) are a big plus. We’re more interested in the skills, mindset, and creative leadership you bring than in how many years you’ve spent in a specific role or industry.

This role can be based in either Zurich or London and you will sit at the intersection of several incredible teams packed with passionate people based primarily in those locations. The EMEA Brand Studio team tells compelling stories and brings experiences to life, which requires collaboration across the company. On is a Swiss company with a stunning local hub in Zurich and rapidly growing teams in London, EMEA and beyond. The work will be hybrid and flexible, with some travel to Zurich, London, Paris, Berlin, Milan and other cities in the EMEA region.

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team‑oriented atmosphere, with access to personal self‑care for both physical and mental well‑being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.