At a Glance
- Tasks: Connect On with youth sneaker culture through authentic campaigns and local partnerships.
- Company: Join a forward-thinking sportswear brand focused on community and creativity.
- Benefits: Growth opportunities, supportive environment, and focus on well-being.
- Other info: Dynamic team dedicated to storytelling and community engagement.
- Why this job: Be the voice of On in key cities and inspire the next generation.
- Qualifications: 3-5 years in brand marketing with a passion for sneaker culture.
The predicted salary is between 40000 - 50000 € per year.
As the Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture), you are the core link between On and youth sneaker culture in our key cities. Reporting to the Sub-Regional Brand Comms Lead, your role is to help us become the most aspirational sportswear brand for the next generation. You will do this by driving our brand presence on the ground and executing authentic, locally relevant campaigns.
Your Mission
- Build and maintain genuine relationships with local creators, cultural partners, communities, and retail store teams.
- Lead and deliver local marketing activations across digital and physical channels, driving cultural relevance and brand heat.
- Ensure every On touchpoint in your cities is premium, credible, and culturally resonant.
- Support the wider EMEA Marketing team’s goals by delivering strong storytelling and engaging experiential campaigns that inspire our fans.
Your Story
- 3-5 years of experience in brand marketing, communications, or cultural/community marketing.
- Deeply plugged into youth sneaker and streetwear culture, with a clear understanding of current trends and what drives them.
- A strong, active network of local creators, cultural partners, and industry contacts in our key cities.
- Hands-on experience running local events, brand activations, or cross-channel campaigns from start to finish.
- Strong communication skills with the ability to translate high-level brand goals into credible, grassroots execution.
Meet The Team
We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. How do we make this happen? Through genuine storytelling, creative brand interactions, and powerful digital and experiential campaigns. At the core of our work lies a commitment to inspiring communities to dream big and supporting them every step of the way as they turn those dreams into reality.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture) in London employer: On
At On, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, particularly for the Senior Specialist - Brand Communications role. Our commitment to employee growth is evident through our holistic development environment, where team members are encouraged to innovate and engage with their passions, all while maintaining a strong connection to youth sneaker culture. With a focus on well-being and community engagement, we empower our employees to make a meaningful impact in their cities and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture) in London
✨Tip Number 1
Get out there and network! Attend local events, meetups, or sneaker culture gatherings. Building genuine relationships with creators and cultural partners can open doors for you that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from On, share your ideas on how to elevate their presence in youth culture. Authentic enthusiasm can really make you stand out.
✨Tip Number 3
Leverage social media to showcase your understanding of sneaker culture. Share your insights, trends, and even your own experiences with local activations. This not only builds your personal brand but also shows On what you can bring to the table.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the On team and contributing to our mission.
We think you need these skills to ace On Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture) in London
Some tips for your application 🫡
Show Your Passion for Sneaker Culture:When you're writing your application, let your love for sneaker culture shine through! Share personal stories or experiences that highlight your connection to the community and how it influences your work.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight relevant experiences in brand marketing and community engagement that align with On's mission to connect with youth culture.
Be Authentic:We value authenticity, so don’t be afraid to show your true self in your application. Use a conversational tone and express your unique perspective on how you can contribute to our brand's presence in key cities.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at On
✨Know Your Culture
Dive deep into youth sneaker and streetwear culture before your interview. Familiarise yourself with current trends, key players, and local creators in the cities relevant to On. This will not only show your passion but also demonstrate that you understand the brand's mission and can connect authentically with their audience.
✨Showcase Your Network
Be ready to discuss your existing relationships with local creators and cultural partners. Prepare examples of how you've leveraged these connections in past roles to drive successful campaigns. This will highlight your ability to build and maintain genuine relationships, which is crucial for the role.
✨Prepare Engaging Stories
Think of compelling stories from your previous experiences that showcase your skills in brand marketing and community engagement. Tailor these stories to reflect how they align with On's goals of delivering strong storytelling and engaging experiential campaigns. This will help you stand out as a candidate who can translate high-level brand goals into grassroots execution.
✨Demonstrate Your Campaign Experience
Be prepared to discuss specific local events or brand activations you've managed. Highlight your hands-on experience running campaigns from start to finish, focusing on how you ensured they were culturally relevant and resonated with the target audience. This will illustrate your capability to drive brand presence effectively.
