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- Tasks: Lead On's global VIP strategy, connecting products with influential figures in lifestyle, sport, and culture.
- Company: Join a dynamic brand focused on innovation and cultural impact.
- Benefits: Growth-oriented environment, supportive team culture, and focus on personal well-being.
- Why this job: Shape how On is perceived globally and drive meaningful brand moments.
- Qualifications: 8+ years in VIP strategy, strong network in celebrity and cultural circles.
- Other info: Collaborative team dedicated to inspiring communities and igniting the human spirit.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On’s products show up in the world through influential people. Joining at a foundational moment for this function, you’ll define and lead On’s global VIP strategy with a focus on strategic seeding - ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture. You’ll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.
Your Mission
- Define and lead On’s global VIP strategy - building a clear roadmap and network of celebrities, stylists and tastemakers who can authentically represent the brand and drive earned visibility across apparel, footwear and key collaborations.
- Shape a bold, forward-looking vision for how On leverages strategic seeding to drive cultural credibility and brand desire, ensuring our products are consistently seen on the right people, in the right moments.
- Build and nurture relationships with celebrities, stylists, talent teams and cultural connectors, identifying and driving earned placement opportunities that bring seeding strategy to life.
- Integrate product seeding strategically into relevant campaigns, product launches and cultural moments, maximizing earned visibility and cultural impact.
- Integrate content from seeding into the brand’s creator content engine, across earned, owned and paid.
- Manage a global VIP agency, providing clear strategic direction, feedback and collaboration to deliver world-class seeding execution and support on global strategy development.
- Partner closely with the Senior Lead Brand PR, to ensure VIP seeding activity aligns with the Global PR Roadmap and upcoming seasonal priorities.
- Oversee the global VIP seeding framework - from planning, KPIs setting and prioritization to executional excellence and results tracking.
Your Story
- 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture.
- Proven expertise in strategic seeding - building and executing programs that get products on the right people and turn visibility into cultural impact.
- PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance.
- Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally.
- Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers.
- Strategic and creative thinker with a commercial mindset - able to connect influence, visibility and brand heat to business impact.
- Experienced in managing global agencies and internal cross-functional collaboration.
- Highly organized, proactive and comfortable balancing long-term vision with agile execution.
- Passionate about how movement, sport and style intersect to shape culture.
- Fluent in English.
Meet The Team
Global Brand Communications is dedicated to shaping how On is seen, known and celebrated as a brand out in the world. The team is made up of multiple, highly collaborative disciplines - Social media, Influencer Marketing, Entertainment marketing, Film & Documentary, Employer branding and Brand PR. We’re experts in our fields, but we’re all here to create stories and relationships that inspire feeling, energy and trust in the communities we serve, ultimately living out On’s mission to Ignite the Human Spirit Through Movement.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
On Senior Lead, Global VIP Strategy in London employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Senior Lead, Global VIP Strategy in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. Building relationships is key to landing that dream role.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your work and achievements in VIP strategy. This not only highlights your skills but also gives you a platform to share your vision and ideas with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like On, and express your interest in working with them. Sometimes, creating your own opportunity can lead to amazing results.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest happenings in fashion, sport, and culture. Being knowledgeable about current trends will help you engage in meaningful conversations and show potential employers that you’re passionate and informed.
We think you need these skills to ace On Senior Lead, Global VIP Strategy in London
Some tips for your application 🫡
Show Your Strategic Mindset: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can define and lead a VIP strategy that resonates culturally. Share examples of how you've successfully built relationships and executed seeding strategies in the past.
Connect with Our Brand Values: Make it clear how your personal values align with On's mission. We’re all about igniting the human spirit through movement, so let us know how you embody this in your work and life. This connection will help us see you as a great fit for our team.
Be Specific About Your Experience: Don’t just list your experience; tell us how it relates to the role. We’re looking for someone with 8+ years in VIP strategy or celebrity relations, so be specific about your achievements and how they’ve driven cultural impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and genuinely interested in joining our team!
How to prepare for a job interview at On
✨Know Your VIP Strategy Inside Out
Before the interview, dive deep into On's current VIP strategy and think about how you can enhance it. Be ready to discuss specific examples of how you've successfully built relationships with celebrities and influencers in the past, and how those experiences can translate to On's vision.
✨Showcase Your Cultural Insight
This role is all about cultural relevance, so come prepared with insights on current trends in fashion, sport, and lifestyle. Share your thoughts on who the key influencers are right now and how they align with On's brand values. This will demonstrate your understanding of the market and your ability to connect with the right figures.
✨Prepare for Collaboration Questions
Since this position involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Think of examples where you've successfully partnered with PR, social media, or marketing teams to drive a campaign forward. Highlight your communication skills and how you foster teamwork.
✨Bring Your Vision to the Table
The interview is your chance to showcase your strategic thinking. Prepare a bold vision for how you would approach On's global VIP strategy. Outline potential roadmaps and seeding opportunities that could elevate the brand's visibility. This will show that you're not just reactive but proactive in your approach.
