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For Companies At a Glance
- Tasks: Lead B2B marketing strategy and execution for premium retail experiences.
- Company: On is redefining global sportswear with a focus on premium branding.
- Benefits: Enjoy a supportive environment, personal development tools, and a focus on well-being.
- Why this job: Join a dynamic team creating impactful brand experiences and driving innovation in retail.
- Qualifications: 9+ years in B2B marketing; strong leadership and collaboration skills required.
- Other info: Opportunity to travel and work closely with global teams.
The predicted salary is between 43200 - 72000 £ per year.
At On, we’re redefining how brands show up in wholesale as we pursue our vision to become the world’s most premium global sportswear brand. As Head of B2B Marketing, North America, reporting to our Head of Brand Experience, you will lead strategy and execution across key wholesale accounts, shaping how On delivers elevated, high-impact retail experiences both in-store and online. You will build and lead a strategic team, develop programs that drive sell-in and sell-through, and partner cross-functionally to ensure On’s premium positioning shines at every touchpoint - all while delivering measurable business results.
Your Mission
- Set the Strategic Vision: Own the B2B marketing strategy for North America, aligning with Key Account Sales leaders to develop integrated go-to-market plans that drive growth and elevate On’s brand in the wholesale channel.
- Elevate Industry Standards: Establish On as a benchmark in premium retail marketing by delivering innovative campaigns, co-branded programs, and partner tools that strengthen account performance and brand desirability and credibility.
- Build a Proactive, High-Performing Team: Lead, mentor, and scale a team of strategic marketers with deep channel expertise who drive business impact and anticipate retail trends.
- Lead Structured Account Marketing: Implement planning and account management frameworks that promote foresight, consistency, and early alignment with sales and global teams.
- Drive Business Impact Through Marketing: Align marketing KPIs with commercial outcomes, leveraging data to demonstrate how B2B marketing fuels both sell-in and sell-through.
- Create a Premium Brand Experience Across Touchpoints: Ensure that On’s story is told consistently and compellingly across retail - from digital assets to in-store execution, from education to conversion.
- Partner Globally, Execute Locally: Adapt global strategies and assets for the North American market in close collaboration with product, campaign, and trade marketing teams.
- Manage Budget & Performance: Oversee a multi-million dollar investment across wholesale marketing initiatives, ensuring strong ROI, brand consistency, and long-term business impact.
Your Story
- 9+ years of experience in B2B Marketing, wholesale, or trade marketing in premium retail, wholesale, or consumer brand environments.
- 3+ years of experience building, mentoring, and inspiring high-performing teams with strong emphasis on vision, accountability, and growth.
- Strong cross-functional collaboration skills, with a history of partnering with Sales, Brand, Product, and Creative teams to deliver integrated marketing strategies.
- Experience establishing structured planning and account marketing processes to drive early alignment and scalable execution.
- Commercial and analytical acumen with the ability to translate marketing strategy into measurable business outcomes.
- Skilled in presenting to and influencing senior leadership and retail partners, translating marketing strategy into compelling narratives.
- Passionate about building brands that combine innovation, purpose, and premium performance.
- Willingness to travel up to 30% to On’s global hubs and key accounts.
Meet The Team
The Brand Experience team brings On’s mission to ignite the human spirit through movement to life across North America. We lead the physical expression of the brand across retail environments, events, and community activations - creating premium, high-impact moments that connect people to our brand. Our team includes B2B Marketing, Retail Marketing Operations, Visual Merchandising, Events, Community Marketing, and Technical Representatives - working together to build meaningful brand experiences across both On-owned and partner touchpoints.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Head of B2B Marketing employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of B2B Marketing
✨Tip Number 1
Familiarise yourself with On's brand values and mission. Understanding how they aim to redefine premium sportswear will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in premium retail. This can provide insights into industry standards and expectations that you can leverage in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven measurable business results through marketing strategies. Be ready to showcase your analytical skills and how they translate into successful outcomes.
✨Tip Number 4
Research current trends in wholesale marketing and be prepared to share innovative ideas that could elevate On’s brand presence. Showing that you’re ahead of the curve can set you apart from other candidates.
We think you need these skills to ace Head of B2B Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of B2B Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your 9+ years of experience in B2B marketing and any leadership roles you've held. Use quantifiable achievements to demonstrate your impact in previous positions, especially in premium retail or wholesale environments.
Write a Strong Cover Letter: In your cover letter, express your passion for building brands and your understanding of the premium sportswear market. Highlight specific examples of how you've successfully led teams and developed marketing strategies that drove measurable business results.
Showcase Cross-Functional Collaboration: Emphasise your experience working with various teams such as Sales, Brand, and Product. Provide examples of how your collaborative efforts have led to successful marketing campaigns or initiatives, demonstrating your ability to align marketing strategies with commercial outcomes.
How to prepare for a job interview at On
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly understand On's vision to become the world's most premium global sportswear brand. Familiarise yourself with their current marketing strategies and how they position themselves in the wholesale market.
✨Showcase Your Leadership Skills
As the Head of B2B Marketing, you'll need to demonstrate your ability to build and lead a high-performing team. Prepare examples of how you've successfully mentored teams in the past and how you plan to inspire and drive growth within your future team.
✨Prepare for Cross-Functional Collaboration
Highlight your experience working with various departments such as Sales, Brand, Product, and Creative teams. Be ready to discuss specific instances where your collaboration led to successful integrated marketing strategies.
✨Align Marketing with Business Outcomes
Be prepared to discuss how you can align marketing KPIs with commercial outcomes. Use data-driven examples from your previous roles to illustrate how your marketing strategies have directly contributed to business success.
