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For Companies At a Glance
- Tasks: Lead the creation of impactful brand experiences across LATAM through innovative retail and event strategies.
- Company: Join a dynamic global brand focused on growth and community connection.
- Benefits: Enjoy a supportive environment with opportunities for personal and professional development.
- Why this job: Make a real impact by translating global vision into local experiences that resonate.
- Qualifications: 7+ years in brand experience, with strong leadership and understanding of LATAM consumer behaviour.
- Other info: Be part of a vibrant team driving brand growth and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.
Your Mission
- Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations.
- Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints.
- Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure.
- Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences.
- Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems.
- Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI).
- Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market.
- Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs.
Your Story
- You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries.
- You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment.
- An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences.
- A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs.
- Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations.
- Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region.
Meet The Team
The LATAM Marketing team serves as the engine that drives On’s brand growth and community connection across this vibrant, diverse region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On Senior Lead - Retail & Events Marketing, LATAM in England employer: On
Contact Detail:
On Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On Senior Lead - Retail & Events Marketing, LATAM in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show up and shine! When you get the chance for an interview or networking event, bring your A-game. Be prepared to discuss how your experience aligns with On's mission and values, and don’t forget to showcase your passion for brand experiences.
✨Tip Number 3
Follow up after meetings or interviews! A quick thank-you email can go a long way in keeping us top of mind. Mention something specific from your conversation to show genuine interest and reinforce your fit for the role.
✨Tip Number 4
Keep learning and adapting! Stay updated on industry trends and emerging technologies that could impact brand experiences. This not only boosts our knowledge but also shows potential employers that we’re proactive and forward-thinking.
We think you need these skills to ace On Senior Lead - Retail & Events Marketing, LATAM in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about brand experience and how you can bring that passion to our team.
Tailor Your Experience: Make sure to highlight your relevant experience in brand experience and marketing. We love seeing how your past roles align with what we're looking for, so don’t hold back on those achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. This helps us see how you fit into our vision quickly!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at On
✨Know Your Brand Inside Out
Before the interview, dive deep into On's brand values and recent campaigns. Understand how they resonate with the LATAM market and be ready to discuss how you can elevate these experiences locally.
✨Showcase Your Project Management Skills
Prepare examples of complex projects you've managed in the past. Highlight your ability to drive brand initiatives and how you navigated challenges to deliver impactful results, especially in a multi-channel retail environment.
✨Demonstrate Cultural Insight
Be ready to discuss your understanding of LATAM consumer behaviour and local culture. Share insights on how you’ve successfully translated global strategies into compelling local experiences that engage the community.
✨Communicate Clearly and Confidently
Practice articulating your ideas clearly, especially when discussing stakeholder management and cross-functional collaboration. Show how your exceptional communication skills have influenced senior leaders and driven alignment in previous roles.
