At a Glance
- Tasks: Manage and optimise performance marketing campaigns using AI technology and creative experimentation.
- Company: Join On the Beach, a leading travel company redefining holiday experiences.
- Benefits: Enjoy 25 days holiday, discounts on trips, and flexible working hours.
- Other info: Collaborative culture with opportunities for professional growth and fun social events.
- Why this job: Be part of a dynamic team shaping the future of travel with innovative marketing strategies.
- Qualifications: Experience in Paid Search and a passion for building Paid Social channels.
The predicted salary is between 30000 - 40000 £ per year.
We’re On the Beach! Since 2003, we've been rewriting the rules of how people discover, book, and experience their perfect getaway. What started as connecting people to short‑haul beach holidays has evolved into something much bigger - premium beach destinations, long‑haul adventures, and vibrant city breaks. We send around two million holidaymakers on their dream breaks every year. Powered by our deep‑rooted entrepreneurial spirit, proprietary tech, curiosity and our incredible people, we’re accelerating – delivering best in class technology, the ultimate holiday app, and experiences that keep our customers coming back for more.
About the Role
We have a fantastic opportunity for a Performance Marketing Executive at On the Beach! If you are passionate about scaling paid channels through cutting‑edge AI technology and relentless creative experimentation, we want to hear from you. You will manage and optimise our performance marketing campaigns, with a heavy focus on Paid Search. You will help the team spearhead best‑in‑class implementation across Google, Microsoft and display platforms. However, we are also looking for someone to help us build and expand our Paid Social footprint from the ground up, leveraging AI tools to supercharge our creative testing and efficiency.
What you’ll be doing day to day:
- Campaign Management: Manage the day‑to‑day operations and optimisation of Paid Search and Demand Gen campaigns on Google and Bing, ensuring we meet targets.
- Display activity: Monitor display activity, review targets and ad creatives and maintain strong relationships with display partners.
- Paid Social Expansion: Help with building, and scaling our Paid Social accounts (Meta, TikTok) as we expand our channel mix.
- AI Integration: Use AI‑driven tools and platform automation to scale asset creation, optimise bidding, and streamline workflow efficiency.
- Creative Testing: Help design, execute, and analyse rapid creative testing frameworks across Demand Gen and Social to identify high‑performing hooks, formats, and visuals.
- Data & Insights: Monitor, analyse, and report on campaign performance, translating creative wins and platform data into actionable insights.
- Strategy & Innovation: Continually test new ad formats, platform features, and marketing technologies to keep us ahead of the competition.
- Collaboration: Work closely with internal creative and data teams to build a steady pipeline of testable assets and ensure cross‑channel alignment.
You’ll be a great addition to our team if you have the following skills, knowledge and experience:
- Hands‑on Search Experience: Strong, proven experience managing and optimising Paid Search campaigns, with deep knowledge of Google Ads, Search Ads 360, Bing, and Editor tools.
- Social Ambition: Excited by the prospect of helping build and scale Paid Social channels.
- AI & Tech Savvy: Comfortable using AI tools for creative brainstorming, asset variation, or workflow automation ideas.
- Analytical Mindset: Know how to read the data, point out trends, opportunities and weaknesses and present it back to the team.
- Budget Management: A track record of managing significant ad spend while hitting performance and ROI targets.
- Commercial Thinker: Ability to tie campaign metrics directly to business goals, maximizing ROI and lowering CPAs.
- Strong Data Skills: Excellent Excel/Google Sheets skills for data analysis and reporting.
- Collaborative: Work with internal stakeholders and external agencies to deliver on campaign objectives.
What to expect from our interview process:
We’ll run a multiple stage interview process, one stage of which will be an in‑person interview at our fabulous Aeroworks office in Manchester city centre. We want to make sure everybody has the opportunity to perform at their best. If you require any reasonable adjustments during the interview process please let the Talent Acquisition team know and they will be happy to assist.
Ways of working:
Our full‑time hours are 37.5 per week, but we don’t have rigid working hours so you can find the working pattern that’s right for you. We have core working hours between 10am – 4pm, so we can collaborate and enjoy the social side of work. We also have hybrid working so we all work from home and from our Aeroworks office in Manchester City Centre. As a team we are in the office 2 days per week (usually Tuesday & Wednesday).
Our benefits:
- 25 days holiday plus your birthday off.
- Generous discount on holidays, plus you will receive 2 extra days annual leave on top of your holiday allowance to use whilst you’re away on your On the Beach package holiday.
- Access to Learnerbly learning platform, plus workshops, courses and professional qualifications.
- Enhanced maternity, paternity, shared parental leave and adoption pay, plus other family friendly support.
- Employee Assistance Programme and free access to counselling.
- Simplyhealth Optimise Health Plan.
- Company Sick Pay scheme.
- Regular wellbeing events.
- Gym discount.
- Share Incentive Plan (SIP).
- Death in Service cover.
- Onsite subsidised coffee shop.
- The Sandbox (our very own bar).
- Food and drink discounts across a number of venues in Manchester City Centre.
- Regular social events.
- Cycle to Work scheme.
Performance Marketing Executive in Manchester employer: On the Beach
On the Beach is an exceptional employer that champions innovation and collaboration within its new AI Discovery team in Manchester. With a strong focus on employee growth, flexible work patterns, and a culture that encourages experimentation, team members are empowered to make a meaningful impact while working on cutting-edge AI solutions. The vibrant work environment not only fosters creativity but also prioritises direct engagement with customers, ensuring that every voice is heard in the development process.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for On the Beach and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like On the Beach are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with On the Beach on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at On the Beach. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit On the Beach. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of On the Beach:Show us that you’ve done your homework! In your application, briefly mention what you admire about On the Beach’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at On the Beach
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at On the Beach will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At On the Beach, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
