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- Tasks: Lead On's global VIP strategy and ensure our products shine through influential figures.
- Company: Join a dynamic brand at the forefront of sport, fashion, and culture.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a cultural impact by connecting our products with the right influencers.
- Qualifications: 8+ years in VIP strategy or celebrity relations, with a strong network.
- Other info: Be part of a foundational team shaping the future of our brand visibility.
The predicted salary is between 48000 - 72000 £ per year.
We are looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On products show up in the world through influential people. Joining at a foundational moment for this function, you will define and lead On's global VIP strategy with a focus on strategic seeding – ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture.
You will build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.
Your story:
- 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture.
- Proven expertise in strategic seeding – building and executing programs that get products on the right people and turn visibility into cultural impact.
- PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance.
- Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally.
- Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers.
- Strategic and creative thinker with a commercial mindset – able to connect influence, visibility and brand heat to business impact.
- Experienced in managing global agencies and internal cross-functional collaboration.
- Highly organized, proactive and comfortable balancing long-term vision with agile execution.
- Passionate about how movement, sport and style intersect to shape culture.
- Fluent in English.
Senior Lead, Global Vip Strategy employer: ON RUNNING
Contact Detail:
ON RUNNING Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead, Global Vip Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your past work in VIP strategy and cultural placements. This is your chance to demonstrate how you’ve made an impact in previous roles and how you can do the same for On.
✨Tip Number 3
Prepare for interviews by researching the company’s current VIP strategies and recent campaigns. Be ready to discuss how you can enhance their visibility and cultural relevance. Tailor your answers to show you understand their brand and vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Senior Lead, Global Vip Strategy
Some tips for your application 🫡
Show Your Strategic Mindset: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can connect the dots between visibility and cultural impact, so share examples of how you've done this in the past.
Demonstrate Your Network: Your relationships matter! Let us know about your connections within the celebrity styling and talent management circles. A strong network can really set you apart, so don’t be shy about showcasing it.
Be Culturally Connected: We’re looking for someone who understands the entertainment, fashion, and cultural ecosystems. Use your application to show us your insights into these areas and how they influence brand relevance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ON RUNNING
✨Know Your VIP Strategy Inside Out
Make sure you thoroughly understand the nuances of VIP strategy, especially in relation to On's products. Be ready to discuss your past experiences and how they align with the role, showcasing your expertise in strategic seeding and cultural impact.
✨Showcase Your Network
Highlight your connections within celebrity styling and talent management. Prepare examples of how you've leveraged these relationships to create impactful brand moments, as this will demonstrate your credibility and influence in the industry.
✨Connect the Dots Between Influence and Business
Be prepared to articulate how visibility translates into business impact. Discuss specific instances where your strategic placements have led to measurable results, showing that you can think commercially while maintaining a creative edge.
✨Stay Current with Cultural Trends
Familiarise yourself with the latest trends in fashion, sport, and culture. Bring insights to the interview about who and what drives influence today, and be ready to discuss how On can position itself effectively within these ecosystems.
