Senior Lead - Creative

Overview

In short: As the Senior Lead – Creative, you will champion On\’s brand vision across Latin America and Brazil, leveraging storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Senior Lead – Creative, North America Studio (with a dotted line to the Head of Marketing, LatAm/Brazil) on the Americas Creative Studio team, you will support the AMER region with a focus on LatAm/Brazil, elevating On\’s brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives.

Responsibilities

• Provide comprehensive creative leadership and approval for all initiatives across LatAm (distributor e-commerce, DMS, store events, run clubs) and Brazil (DTCr + DTCe)
• Approve and guide creative for races, expos, in-store activations, out-of-home advertising, and all locally produced elements, ensuring core brand storytelling and commercial franchise direction are consistently applied through toolkits, content, and brand guidelines
• Champion On\’s visual identity and brand image for LatAm/Brazil communities, collaborating closely with regional marketing teams to identify and address consumer needs
• Oversee all creative touchpoints for the LatAm/Brazil market, including art direction, graphic design, studio production, copywriting, and spatial design, vetting and overseeing regional freelance and external creative resources from brief to final delivery
• Develop innovative creative concepts that solve complex challenges, generating ideas for both established and emerging platforms to create business impact and cultural moments
• Lead creative concepts and development for key Americas regional brand initiatives, such as SquadRaces, and contribute expertise on diverse communities to North American projects like Clubhouse Nights
• Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects, collaborating with creatives, designers, and production to execute ideas with creative excellence while preserving the integrity of the core concept
• Lead by example, proactively inspiring and providing guidance to the broader creative team and the department

Qualifications

• 7+ years of relevant experience leading creative efforts, ideally gained at creative agencies, media companies, or brands with a strong regional presence across the Americas
• Demonstrated ability to drive creative strategy and inspire teams without direct reporting lines, leveraging systems thinking and cross-functional influence to achieve brand consistency and impact across diverse markets
• An instinctive understanding of the craft of a great story, passionate about seeking compelling angles and topics, and translating them into disruptive and effective creative that resonates culturally
• Deeply attuned to the cultural nuances, market trends, and consumer behaviors across LatAm and Brazil, with a genuine connection to the diverse communities and cities within these regions
• An instinctive understanding of how to impact social and online channels, navigating internet culture and familiar with the social, influencer, and creator landscapes to drive brand relevance
• A natural problem solver who quickly adapts to new challenges and opportunities, developing ideas that encompass all elements of the consumer journey beyond a single medium
• Exceptional presentation skills, comfortable leveraging input from multiple stakeholders and consolidating it into a clear, actionable direction for the creative vision
• Fluent in English, Spanish and Brazilian Portuguese
• You are able to travel up to 40% of the time to On\’s global hubs and creative moments, with travel percentage fluctuating based on business needs