Senior Lead, Communications Amer

In short
As one of the fastest-growing sportswear brands on the planet, On is gaining new fans with ever-increasing momentum. We\’re looking for a Communications Senior Lead based in NYC to join our global Communications team. This role will be critical in creating and leading the external corporate communications strategy for the Americas, with a strong focus on the U.S. You\’ll be responsible for leading media relations, helping to manage financial communications (including quarterly earnings), overseeing the executive speaking strategy in the region, and acting as a key partner to amplify On\’s narrative and news flow proactively across relevant media audiences. This role reports directly to the Head of Communications, Americas.
Your Mission

• Strategy & Planning: Create and lead the external corporate communications strategy in the Americas, with a primary focus on the U.S. market, ensuring alignment with On\’s global narrative and business objectives.
• Media Strategy & Relations: Lead U.S. media relations for On, establishing and nurturing strong relationships with key journalists across business, finance, and trade publications. Proactively identify and secure opportunities to amplify On\’s overall narrative and land impactful coverage in top-tier outlets.
• Financial Comms: Serve as the regional communications lead for quarterly earnings and other significant financial news. In partnership with the global team and Investor Relations, build and implement the U.S. media strategy for global executives during key financial moments.
• Company Storytelling: Develop and manage comprehensive communications strategies for regional announcements and business developments, including business expansion, leadership topics, supply chain, company culture initiatives, and more.
• Executive Communications & Thought Leadership: Create and manage the executive speaking strategy for the region, with a focus on the Americas General Manager. Identify and pursue strategic, high-impact speaking opportunities that elevate On\’s thought leadership and corporate profile.
• Content Creation & Narrative: Write and develop compelling content, including corporate messages, executive talking points and quotes, detailed briefing books, press releases, fact sheets, and other communication materials. Regularly contribute to and help evolve our global corporate narrative to ensure consistency and relevance.
• Brand Amplification: Partner closely with the marketing team to identify relevant brand stories and campaigns that can be effectively amplified across company channels and to external corporate audiences, maximizing reach and impact.
• Reputation Management: Actively support crisis mitigation and response efforts, working in close collaboration with the global Communications team to protect and enhance On\’s corporate reputation in the Americas.

Your story

• A minimum of 8-10 years of experience in corporate communications, media relations, or financial communications, preferably within a fast-growing, publicly traded company or a relevant agency environment.
• Demonstrated success in developing and executing comprehensive external communications strategies with a strong understanding of the U.S. media landscape.
• Proven expertise in leading media relations, with an established network of contacts among top-tier business and financial journalists.
• Experience in financial communications, specifically managing communications for quarterly earnings and other material financial news.
• Exceptional written and verbal communication skills, with a keen ability to translate complex information into clear, concise, and compelling narratives for diverse audiences.
• Strong strategic thinking and problem-solving abilities, with a proactive approach to identifying opportunities and mitigating risks.
• Experience in executive communications and developing thought leadership platforms for senior leaders.
• Highly organized with excellent project management skills, capable of managing multiple priorities and meeting tight deadlines in a fast-paced environment.
• A collaborative and adaptable team player who can work effectively across functions and geographies within a global organization.

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