At a Glance
- Tasks: Lead marketing strategy for Mexico, driving growth through innovative campaigns and local initiatives.
- Company: Join a dynamic global brand with a focus on collaboration and creativity.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the brand's presence in Mexico.
- Other info: Exciting role with opportunities for travel and professional growth in a fast-paced environment.
- Why this job: Make a real impact in the sportswear industry while connecting with diverse communities.
- Qualifications: 8+ years in multi-channel marketing, fluent in English and Spanish, with a passion for consumer trends.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Marketing - Mexico role will report to the Head of Marketing, LATAM. As a key member of the LATAM marketing team, you will own the marketing strategy for the Mexico market, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth. You will work cross‑functionally to maximize marketing's commercial impact, while ensuring the On brand shows up consistently and powerfully across all channels. This is a highly collaborative, strategic role that requires strong leadership, executional excellence, deep knowledge and experience across the marketing landscape in Mexico and a passion for delivering integrated consumer experiences.
Your story:
- 8+ years of experience building and executing integrated, multi‑channel marketing programs across digital, media, influencer partnerships, events, and retail environments, with a strong focus on premium environments and commercial impact.
- Deep understanding of Mexican sportswear, lifestyle and fashion landscape including consumer journeys, segmentation, product lifecycles, and sales/retail channels within diverse communities.
- You are based in Mexico City and are fluent in both English and Spanish, with the ability to connect authentically with our Latin American consumers and partners and communicate regularly with regional and global leadership teams.
- Skilled at adapting global marketing strategies to local market needs, balancing creative innovation with business priorities.
- Passionate about staying current on regional consumer trends, emerging marketing tactics, and cultural insights.
- Clear and strategic communicator, capable of setting priorities, aligning stakeholders, retail and commercial partners, and delivering against deadlines in a fast‑paced, matrixed environment.
- Willingness to travel up to 25% to On's global hubs and focus markets to support key launches, market activations, and cross‑functional meetings and collaboration.
Attributes of a successful candidate:
- Decision Quality: Makes good and timely decisions that keep the organization moving forward.
- Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
- Optimizes Work Processes: Knows the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Balances Key Partners: Anticipates and balances the needs of multiple key partners.
- Masters Complexity: Challenges prevailing assumptions and status quo. Makes sense of complex information to solve problems.
- Values Differences: Recognizes the values that different perspectives and cultures bring to an organization.
Mexico Marketing Lead: Growth & Brand Strategy employer: ON RUNNING
As a leading player in the sportswear industry, our company offers an exceptional work environment that fosters creativity and collaboration. Based in the vibrant city of Mexico City, employees benefit from a dynamic culture that values diverse perspectives and encourages professional growth through continuous learning opportunities. With a strong emphasis on integrated marketing strategies and a commitment to delivering impactful consumer experiences, we empower our team members to make meaningful contributions while enjoying the unique advantages of working in one of Latin America's most exciting markets.
StudySmarter Expert Advice🤫
We think this is how you could land Mexico Marketing Lead: Growth & Brand Strategy
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table beyond your CV.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see that you’re genuinely excited about the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Mexico Marketing Lead: Growth & Brand Strategy
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Mexico Marketing Lead. Highlight your experience in integrated marketing and your understanding of the Mexican sportswear landscape. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Share your passion for marketing and how you can adapt global strategies to local needs. Let us know why you're excited about this role and how you can contribute to our team.
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics and examples to demonstrate your impact in previous roles. We love seeing how you've driven growth and made a difference in your past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy to do!
How to prepare for a job interview at ON RUNNING
✨Know Your Market Inside Out
Make sure you have a deep understanding of the Mexican sportswear and lifestyle landscape. Research current trends, consumer behaviours, and key players in the market. This will not only help you answer questions confidently but also show your passion for the role.
✨Showcase Your Multi-Channel Experience
Prepare to discuss specific examples of integrated marketing programmes you've executed. Highlight your experience across digital, media, and events, especially in premium environments. Be ready to explain how these experiences can translate into success for the company.
✨Communicate Clearly and Strategically
Practice articulating your thoughts clearly and concisely. Given the collaborative nature of the role, demonstrate your ability to align stakeholders and partners. Use examples from your past where you successfully communicated complex ideas to diverse audiences.
✨Be Ready to Adapt Global Strategies
Think about how you can adapt global marketing strategies to fit local needs. Prepare examples of how you've balanced creative innovation with business priorities in previous roles. This will show your strategic thinking and flexibility, which are crucial for this position.
