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- Tasks: Drive marketing strategy and execution across Southeast Asia's distributor-managed markets.
- Company: Leading sportswear brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Be the brand guardian and make a real impact in the sportswear industry.
- Qualifications: 6-8 years in marketing, strong communication skills, and a passion for sports.
- Other info: Fast-paced role with excellent career growth and cross-functional teamwork.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Lead, Southeast Asia will drive the brand's marketing strategy and execution across distributor-managed markets, ensuring premium and consistent brand presentation across all consumer touchpoints - from distributor mono-branded stores (DMS) to key wholesale accounts. This role acts as the brand guardian for Southeast Asia, partnering closely with distributors to plan, execute, and evaluate marketing campaigns and retail activations that align with global and regional brand direction. The Marketing Lead will also support the go-to-market process and work cross-functionally with Commercial, Merchandising, and Brand Experience teams to strengthen the brand's positioning and growth across the region.
Your story:
- 6-8 years of experience in marketing within the sportswear, retail, or consumer lifestyle industry, regional or distributor management experience preferred.
- Self-starter who is proactive, solution-oriented, a gung-ho attitude who thrives in a fast-paced environment.
- Strong communication skills and the ability to work well with different teams and personalities.
- A passion for sports/movement and consumer culture.
- Proven experience in brand marketing and trade marketing with strong creative and commercial judgment.
- Familiar across all marketing disciplines including social media, events, campaign management, CRM, retail marketing, and digital marketing.
- Strong understanding of the sportswear landscape in SEA.
- Excellent project management abilities, with a proven track record of organizing and overseeing multiple projects to meet brand standards, quality expectations, and deadlines.
- Data-driven and analytical. You know how to use insights to improve campaigns and brand strategy.
- Deep understanding of digital marketing, social media, and content tools.
- Have flexibility to travel based on business needs.
Lead - Distributor Marketing, SEA employer: ON RUNNING
Contact Detail:
ON RUNNING Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead - Distributor Marketing, SEA
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with professionals in the sportswear and retail sectors. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your passion! When you get the chance to chat with potential employers, let your enthusiasm for sports and consumer culture shine through. Share your insights on the market and how you can contribute to their brand's growth.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can help elevate their brand presence in Southeast Asia.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting roles waiting for passionate individuals like you. Plus, it’s a great way to ensure your application gets noticed directly by our team.
We think you need these skills to ace Lead - Distributor Marketing, SEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Lead role. Highlight your experience in brand marketing and any relevant projects you've managed, especially in the sportswear or retail sectors.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story! Share your passion for sports and consumer culture, and explain how your proactive approach and solution-oriented mindset make you the perfect fit for our team.
Showcase Your Data Skills: Since we love data-driven insights, be sure to mention any experience you have with analytics tools or campaigns where you used data to drive decisions. This will show us you can back up your creative ideas with solid evidence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at ON RUNNING
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how they position themselves in the sportswear market, especially in Southeast Asia. This will not only show your passion but also help you align your answers with their brand ethos.
✨Showcase Your Marketing Savvy
Prepare specific examples from your past experiences that highlight your skills in brand and trade marketing. Discuss successful campaigns you've led, focusing on your role in planning, execution, and evaluation. Be ready to explain how you used data to drive decisions and improve outcomes.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, think of instances where you've successfully collaborated with different departments. Share how you navigated challenges and ensured everyone was aligned towards a common goal, showcasing your strong communication skills.
✨Be Ready for Fast-Paced Scenarios
Given the dynamic nature of the role, prepare to discuss how you handle pressure and tight deadlines. Share examples of how you've managed multiple projects simultaneously while maintaining quality standards. This will illustrate your project management abilities and proactive attitude.
