At a Glance
- Tasks: Lead social media campaigns for running, engaging communities through creative content.
- Company: Join a dynamic brand focused on igniting the human spirit through movement.
- Benefits: Growth-oriented environment with support for physical and mental well-being.
- Other info: Be part of an inclusive team that values innovation and personal development.
- Why this job: Make an impact in running culture while collaborating with top athletes and creative teams.
- Qualifications: Expertise in social media content creation and a passion for running.
Social media is central to the On brand and key to connecting with our communities in a genuine way to communicate our brand mission ‘to ignite the human spirit through movement’. Running is at our core and as we continue to grow we’re looking for an experienced social media creative to bring to life our Running campaigns and athletes stories across Instagram, TikTok, Strava and YouTube. You’ll collaborate with global marketing, strategy, creative, digital and art direction teams to land our key campaigns with our running communities. Reporting to the Lead - Global Social Media, you’ll be key to creating compelling stories for our social channels.
Your Mission
- Oversee all social media planning from conception to execution for our running campaigns, projects and events.
- Engage with our target communities through insight‑led social content creation: with an ambition to disrupt run culture and deepen the connection to our athletes.
- Develop and present brilliant ideas aimed at impacting running culture through social media to internal stakeholders.
- Brief internal and external creative teams on socially‑native content designed to entertain and be shared whilst maintaining a premium edge.
- Comfortable capturing or directing content on campaign sets, as well as during live sporting events.
- Collaborate closely with our internal athlete strategy team to concept and create insight‑led stories with our world‑class portfolio of athletes.
- Demonstrate the ability to challenge conventions and the status quo, constantly seeking new ideas, methods, and technologies to improve social output.
Your story
- Expert experience working in a social media content creation role.
- You may have experience working as a social media manager or social creative / social art director.
- Passionate about running. You have a deep understanding of what running means to different people of varying abilities, from your everyday runners to elite runners, and everything in between.
- Comfortable working autonomously with the ability to communicate efficiently with stakeholders of varying seniority.
- Ability to implement and work towards self‑imposed deadlines and timings that align with wider teams.
- Live and breathe social media, staying on top of the latest content formats and trends is a must.
- Proven track record of developing ideas and content strategies to deliver views and engagement across key channels like TikTok, Instagram, Strava and YouTube.
- Be proactive and collaborative, with experience working in a high‑performing team.
- Brief and manage external creative partners (photographers, content creators, agencies).
- Strong communication and writing skills – presenting ideas and plans to marketing, strategy, communication, production and creative teams.
- You have the desire to produce best‑in‑class content and experience in producing or commissioning content yourself.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team‑oriented atmosphere, with access to personal self‑care for both physical and mental well‑being, so each person is led by purpose.
Equal Employment Opportunity
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Senior Specialist - Social Media - Running employer: ON.com
At On, we pride ourselves on being an exceptional employer that fosters a culture of growth and innovation, particularly for our Senior Specialist - Social Media role. Located in a vibrant environment, we offer a supportive team atmosphere where creativity thrives, alongside opportunities for personal and professional development. Our commitment to holistic well-being ensures that every employee can pursue their passions while contributing to our mission of igniting the human spirit through movement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist - Social Media - Running
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ON.com and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ON.com are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ON.com on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ON.com. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Specialist - Social Media - Running
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ON.com. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ON.com:Show us that you’ve done your homework! In your application, briefly mention what you admire about ON.com’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ON.com
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ON.com will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ON.com, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
