At a Glance
- Tasks: Connect with local creators and drive authentic brand campaigns in youth sneaker culture.
- Company: Join a dynamic sportswear brand focused on cultural relevance and community engagement.
- Benefits: Growth opportunities, supportive environment, and focus on personal well-being.
- Other info: Exciting role in vibrant London, perfect for creative minds ready to make an impact.
- Why this job: Be at the forefront of sneaker culture and inspire the next generation.
- Qualifications: 3-5 years in brand marketing with a passion for youth culture and strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
As the Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture), you are the core link between On and youth sneaker culture in our key cities. Reporting to the Sub-Regional Brand Comms Lead, your role is to help us become the most aspirational sportswear brand for the next generation. You will do this by driving our brand presence on the ground and executing authentic, locally relevant campaigns.
Your Mission
- Build and maintain genuine relationships with local creators, cultural partners, communities, and retail store teams.
- Lead and deliver local marketing activations across digital and physical channels, driving cultural relevance and brand heat.
- Ensure every On touchpoint in your cities is premium, credible, and culturally resonant.
- Support the wider EMEA Marketing team’s goals by delivering strong storytelling and engaging experiential campaigns that inspire our fans.
Your story
- 3-5 years of experience in brand marketing, communications, or cultural/community marketing.
- Deeply plugged into youth sneaker and streetwear culture, with a clear understanding of current trends and what drives them.
- A strong, active network of local creators, cultural partners, and industry contacts in our key cities.
- Hands-on experience running local events, brand activations, or cross-channel campaigns from start to finish.
- Strong communication skills with the ability to translate high-level brand goals into credible, grassroots execution.
About the Team
We are On's EMEA Marketing team, and our mission is clear: to amplify On’s brand and deeply engage with our fans and communities. Through genuine storytelling, creative brand interactions and powerful digital and experiential campaigns, we inspire communities to dream big and support them every step of the way as they turn those dreams into reality.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture) employer: ON.com
On is an exceptional employer that fosters a vibrant and inclusive work culture, particularly for those passionate about youth sneaker culture. Located in the dynamic city of London, employees benefit from a supportive environment that prioritises personal growth, creativity, and well-being, while also providing opportunities to engage with local communities and cultural partners. With a commitment to holistic development and meaningful storytelling, On empowers its team members to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture)
✨Tip Number 1
Get out there and network! Attend local events, meetups, or sneaker culture gatherings. Building genuine relationships with creators and cultural partners can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get the chance to chat with someone from the company, share your ideas on how to elevate their presence in youth culture. Authentic enthusiasm can really make you stand out.
✨Tip Number 3
Leverage social media to showcase your knowledge of sneaker culture. Share insights, trends, and your own experiences. This not only builds your personal brand but also demonstrates your expertise to potential employers.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Senior Specialist - Brand Communications, EMEA North (Sneaker & Culture)
Some tips for your application 🫡
Show Your Passion for Sneaker Culture:Make sure to highlight your love for sneaker and streetwear culture in your application. We want to see how deeply you're plugged into the scene and what trends excite you!
Tailor Your Experience:When detailing your experience, focus on relevant roles that showcase your brand marketing and community engagement skills. We’re looking for those hands-on experiences that demonstrate your ability to run local events and campaigns.
Be Authentic:Authenticity is key! Use your application to tell a genuine story about your journey in brand communications. We appreciate candidates who can translate high-level goals into grassroots actions that resonate with communities.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to hear from you!
How to prepare for a job interview at ON.com
✨Know Your Culture
Dive deep into the youth sneaker and streetwear culture. Familiarise yourself with current trends, key players, and local creators in your target cities. This knowledge will not only impress but also show that you’re genuinely passionate about the brand and its community.
✨Showcase Your Network
Be ready to discuss your connections with local creators and cultural partners. Highlight specific examples of how you've leveraged these relationships in past roles to drive successful campaigns. This demonstrates your ability to build and maintain genuine relationships, which is crucial for this role.
✨Prepare Engaging Stories
Craft compelling narratives around your previous marketing activations. Use storytelling techniques to illustrate how you’ve executed grassroots campaigns that resonate with local communities. This will showcase your communication skills and your understanding of translating brand goals into relatable experiences.
✨Be Ready for Practical Scenarios
Expect scenario-based questions where you might need to outline how you would approach a specific campaign or event. Prepare by thinking through potential challenges and solutions, demonstrating your hands-on experience and strategic thinking in real-world situations.
