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- Tasks: Lead On's global VIP strategy and build relationships with influential figures.
- Company: Join a dynamic brand shaping culture through movement and style.
- Benefits: Growth-focused environment with support for physical and mental well-being.
- Why this job: Make a cultural impact by connecting products with the right influencers.
- Qualifications: 8+ years in VIP strategy, strong network in fashion and entertainment.
- Other info: Collaborative team dedicated to inspiring communities and driving brand relevance.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a strategically minded, culturally connected Senior Lead, VIP Strategy to drive how On’s products show up in the world through influential people. Joining at a foundational moment for this function, you’ll define and lead On’s global VIP strategy with a focus on strategic seeding — ensuring our apparel, footwear and key products are seen on the right figures across lifestyle, sport and culture. You’ll build the roadmap, relationships and frameworks that make On visible in the moments that matter, working closely with Brand PR, Social Media and Brand Media to turn placements into meaningful, culturally resonant brand moments.
Your Mission
- Define and lead On’s global VIP strategy — building a clear roadmap and network of celebrities, stylists and tastemakers who can authentically represent the brand and drive earned visibility across apparel, footwear and key collaborations.
- Shape a bold, forward-looking vision for how On leverages strategic seeding to drive cultural credibility and brand desire, ensuring our products are consistently seen on the right people, in the right moments.
- Build and nurture relationships with celebrities, stylists, talent teams and cultural connectors, identifying and driving earned placement opportunities that bring seeding strategy to life.
- Integrate product seeding strategically into relevant campaigns, product launches and cultural moments, maximizing earned visibility and cultural impact.
- Integrate content from seeding into the brand’s creator content engine, across earned, owned and paid.
- Manage a global VIP agency, providing clear strategic direction, feedback and collaboration to deliver world-class seeding execution and support on global strategy development.
- Partner closely with the Senior Lead Brand PR, to ensure VIP seeding activity aligns with the Global PR Roadmap and upcoming seasonal priorities.
- Oversee the global VIP seeding framework — from planning, KPIs setting and prioritization to executional excellence and results tracking.
Your story
- 8+ years of experience in VIP strategy, talent or celebrity relations, ideally within global consumer brands or leading agencies across fashion, sport or culture.
- Proven expertise in strategic seeding — building and executing programs that get products on the right people and turn visibility into cultural impact.
- PR or communications experience is a strong plus, with a clear understanding of how strategic placements and earned media work together to build brand relevance.
- Deep understanding of the entertainment, fashion and cultural ecosystems, with sharp intuition for who and what drives influence globally.
- Strong network and relationships within celebrity styling, talent management and cultural circles, with credibility among industry gatekeepers.
- Strategic and creative thinker with a commercial mindset — able to connect influence, visibility and brand heat to business impact.
- Experienced in managing global agencies and internal cross-functional collaboration.
- Highly organized, proactive and comfortable balancing long-term vision with agile execution.
- Passionate about how movement, sport and style intersect to shape culture.
About the Team
Global Brand Communications is dedicated to shaping how On is seen, known and celebrated as a brand out in the world. The team is made up of multiple, highly collaborative disciplines – Social media, Influencer Marketing, Entertainment marketing, Film & Documentary, Employer branding and Brand PR. We’re experts in our fields, but we’re all here to create stories and relationships that inspire feeling, energy and trust in the communities we serve, ultimately living out On’s mission to Ignite the Human Spirit Through Movement.
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Senior Lead, Global VIP Strategy employer: ON.com
Contact Detail:
ON.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Lead, Global VIP Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. You never know who might help you land that dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet hiring managers or team members, let your passion shine through. Share your ideas on VIP strategy and how you can contribute to On’s mission. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by researching the company culture and recent campaigns. Be ready to discuss how you can integrate your vision with On’s global VIP strategy. Tailor your examples to show you understand their brand and values.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It shows you’re genuinely interested and keeps you on their radar. Plus, it’s a great opportunity to reiterate your excitement about the role!
We think you need these skills to ace Senior Lead, Global VIP Strategy
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and passion for the role, so don’t hold back on sharing what excites you about VIP strategy and how you connect with culture.
Tailor Your Application: Make sure to customise your CV and cover letter for this specific role. Highlight your experience in VIP strategy and any relevant relationships you've built in the industry. We love seeing how your background aligns with our mission!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use concrete examples of how you've driven visibility and cultural impact in previous roles. We’re keen to see how you’ve made a difference in the past.
Follow Up: After submitting your application, don’t be shy! A quick follow-up email can show your enthusiasm for the position. It’s a great way to remind us of your interest and keep your application top of mind.
How to prepare for a job interview at ON.com
✨Know Your VIPs
Before the interview, do your homework on the celebrities, stylists, and cultural figures relevant to On's brand. Understand their influence and how they align with the brand's vision. This will show that you’re not just familiar with the industry but also have a strategic mindset about who can authentically represent the brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've successfully executed VIP strategies in the past. Highlight your experience in building relationships and turning placements into cultural moments. Be ready to share your thought process on how you would approach On’s global VIP strategy.
✨Connect the Dots
Demonstrate your understanding of how VIP seeding integrates with broader marketing campaigns. Be prepared to discuss how you would collaborate with Brand PR and Social Media teams to maximise visibility and cultural impact. This shows you can think beyond just seeding and understand the bigger picture.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your interest in the role and the company’s mission. Inquire about the current challenges they face in VIP strategy or how they measure success in their campaigns. This not only shows your enthusiasm but also your strategic mindset.
