Senior Digital Copywriter

Born in the Swiss Alps with the goal to revolutionize the sensation of running, On is one of the world’s fastest-growing premium sportswear brands. We’re on a mission to ignite the human spirit through movement, staying true to our deep roots in performance running while growing our relevance with those who move in other ways.We’re seeking a Senior Digital Copywriter to craft our tone of voice across digital channels, including on.com and CRM. This role is ideal for a digital-first writer who brings sharp judgment, creativity, and end-to-end ownership to everything they touch.

The ideal candidate will be confident writing about product, tech and innovation across several verticals and for multiple communities, collaborating closely with our CRM, Digital, and E-commerce teams.

This role requires a person who’s adept at navigating complex digital projects, distilling input with clarity, and making confident creative decisions. You’re also deeply curious about how AI and emerging tools can elevate both workflow and creative excellence.

Your Mission

• Write and edit compelling digital copy across email, landing pages, paid media, and PDPs.
• Partner with CRM, Digital, and E-commerce teams to drive engagement and conversion throughout the customer journey.
• Lead end-to-end copy projects with autonomy, from brief to final delivery.
• Maintain and evolve On’s tone of voice across digital platforms.
• Ensure accuracy, clarity, and consistency in all content.
• Use A/B testing and performance insights to refine and optimize copy.
• Explore and apply AI tools to improve quality and efficiency.
• Balance innovation with operational excellence.
• Stay informed about trends in performance, lifestyle, and digital storytelling.

Your story

• 5+ years of copywriting experience, including senior-level work in digital content.
• Strong background writing for fashion, lifestyle, or sportswear e-commerce.
• Digital-first mindset with a clear understanding of multi-platform storytelling and performance metrics.
• Exceptional attention to detail and commitment to accuracy.
• Ideally, experience with AI copy tools.
• Skilled at editing, communication, and adapting tone for different audiences.
• Comfortable collaborating with cross-functional partners and managing complex feedback.
• Proactive, solutions-oriented, and confident navigating ambiguity.
• Passion for movement, design, and cultural storytelling.

About the Team

The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, the Consumer Copy Team is responsible for crafting and shaping our brand TOV across digital channels. A highly collaborative, fast-paced team, we’re dedicated to brand building and conversion through digital channels.

Just by the banks of the Limmat you’ll find our largest global hub in Zürich West – On Labs – where you can hike up 12 floors through our custom-built spiral trail.

Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world’s most loved cities for good reason.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It\’s super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Step One

It starts with you…

You\’ll start by submitting your application to a specific role.

We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you\’re a good fit to the role, a recruiter will follow up with you directly. If you didn\’t receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

Step Two

Interview with a recruiter

What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

Step Three

Interview with a hiring manager

Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It\’s also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

Step Four

The Case Study

What\’s your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

Step Five

The Experience Day

Your first taste of the Oniverse. This is a time to meet some of the people you\’ll be working closest with. In person or virtually, you\’ll get a feel for the day-to-day at On and the people who make it happen. You\’ll chat with a few potential teammates – the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

Step Six

The Result

Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.

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