At a Glance
- Tasks: Create engaging digital copy for emails, landing pages, and social media.
- Company: Join On, a fast-growing premium sportswear brand revolutionising running.
- Benefits: Enjoy a supportive environment with opportunities for personal growth and well-being.
- Other info: Collaborative culture with a focus on innovation and performance.
- Why this job: Be part of a creative team shaping the brand's voice and making an impact.
- Qualifications: 5+ years in digital copywriting, ideally in fashion or sportswear.
The predicted salary is between 36000 - 60000 £ per year.
Born in the Swiss Alps with the goal to revolutionise the sensation of running, On is one of the world's fastest-growing premium sportswear brands. We're on a mission to ignite the human spirit through movement, staying true to our deep roots in performance running while growing our relevance with those who move in other ways.
We're seeking a Senior Digital Copywriter to craft our tone of voice across digital channels, including on.com and CRM. This role is ideal for a digital-first writer who brings sharp judgment, creativity, and end-to-end ownership to everything they touch. The ideal candidate will be confident writing about product, tech and innovation across several verticals and for multiple communities, collaborating closely with our CRM, Digital, and E-commerce teams.
This role requires a person who's adept at navigating complex digital projects, distilling input with clarity, and making confident creative decisions. You're also deeply curious about how AI and emerging tools can elevate both workflow and creative excellence.
Your Mission
- Write and edit compelling digital copy across email, landing pages, paid media, and PDPs.
- Partner with CRM, Digital, and E-commerce teams to drive engagement and conversion throughout the customer journey.
- Lead end-to-end copy projects with autonomy, from brief to final delivery.
- Maintain and evolve On's tone of voice across digital platforms.
- Ensure accuracy, clarity, and consistency in all content.
- Use A/B testing and performance insights to refine and optimise copy.
- Explore and apply AI tools to improve quality and efficiency.
- Balance innovation with operational excellence.
- Stay informed about trends in performance, lifestyle, and digital storytelling.
Your story
- 5+ years of copywriting experience, including senior-level work in digital content.
- Strong background writing for fashion, lifestyle, or sportswear e-commerce.
- Digital-first mindset with a clear understanding of multi-platform storytelling and performance metrics.
- Exceptional attention to detail and commitment to accuracy.
- Ideally, experience with AI copy tools.
- Skilled at editing, communication, and adapting tone for different audiences.
- Comfortable collaborating with cross-functional partners and managing complex feedback.
- Proactive, solutions-oriented, and confident navigating ambiguity.
- Passion for movement, design, and cultural storytelling.
About the Team
The On Creative Studio is the heartbeat of the brand — a global collective of thinkers, makers, and dreamers redefining performance for a new era. Within it, the Consumer Copy Team is responsible for crafting and shaping our brand TOV across digital channels. A highly collaborative, fast-paced team, we're dedicated to brand building and conversion through digital channels.
On is a place that is centred around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Step One
It starts with you... You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
Step Two
Interview with a recruiter. What ignites your spirit? This is where we'll start getting to know all about you and what makes you tick – and it's your first chance to get a feel for our culture. Chatting with a member of our talent team, you'll learn more about On and how we work. We'll learn about what motivates you and what you could bring to the team.
Step Three
Interview with a hiring manager. Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you'll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.
Step Four
The Case Study. What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you've got. So express yourself. Be you.
Step Five
The Experience Day. Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.
Step Six
The Result. Are we a good fit? We'll get together internally to share our feedback and decide if we're a match. We know that job searching is a big time investment, so it's not a decision we take lightly. It's also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we'll give you meaningful feedback.
Senior Digital Copywriter in London employer: ON.com
At On, we pride ourselves on being an exceptional employer that fosters a culture of growth and innovation. Located in the vibrant city of Zürich, our team-oriented environment encourages collaboration and creativity, while offering ample opportunities for personal and professional development. With a focus on holistic well-being and a commitment to inclusivity, we empower our employees to thrive both in their careers and in their passions for movement and storytelling.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Copywriter in London
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive into On's mission, values, and products. This will help you connect your experience with what they stand for, showing you're not just another candidate but someone who truly gets their vibe.
✨Tip Number 2
Prepare for those interviews like a pro! Think about how your past experiences align with the role of a Senior Digital Copywriter. Have examples ready that showcase your creativity and ability to collaborate with teams. Remember, confidence is key!
✨Tip Number 3
Don’t shy away from showcasing your unique style! When it comes to the case study, let your personality shine through. Use this opportunity to demonstrate your writing skills and how you approach challenges creatively. Be bold!
✨Tip Number 4
Follow up after your interviews! A quick thank-you note can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you on their radar. Plus, it’s a great chance to reiterate why you’re the perfect fit!
We think you need these skills to ace Senior Digital Copywriter in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your love for movement and storytelling shine through. We want to see how your passion aligns with our mission at On, so don’t hold back!
Tailor Your Tone:Make sure your writing reflects our brand's tone of voice. Use language that resonates with our audience and showcases your ability to adapt your style for different platforms. This is your chance to show us what you can do!
Highlight Your Experience:Don’t forget to mention your relevant experience in digital copywriting, especially in fashion or sportswear. We’re looking for someone who’s been around the block, so share those standout projects that demonstrate your skills.
Keep It Clear and Concise:We appreciate clarity and precision in communication. Make sure your application is well-structured and free of jargon. Remember, less is often more, so get straight to the point while still showcasing your creativity!
How to prepare for a job interview at ON.com
✨Know Your Audience
Before the interview, take some time to research On's brand voice and values. Familiarise yourself with their digital channels and how they communicate with their audience. This will help you tailor your responses and demonstrate that you understand their mission and can contribute to their tone of voice.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity and ability to write compelling digital copy. Be ready to discuss how you've used A/B testing or performance insights to refine your writing. This will show that you not only have the skills but also the analytical mindset to optimise content.
✨Be Ready for Collaboration
Since this role involves working closely with CRM, Digital, and E-commerce teams, be prepared to discuss your experience in collaborative environments. Share specific examples of how you've navigated complex feedback and worked with cross-functional partners to achieve a common goal.
✨Embrace Innovation
Demonstrate your curiosity about AI and emerging tools by discussing how you've integrated technology into your writing process. Share any experiences where you've used AI tools to enhance your workflow or creative output, as this aligns perfectly with On's focus on innovation.
