At a Glance
- Tasks: Lead visual merchandising strategy and elevate brand presence across EMEA.
- Company: Join On, a fast-growing premium sportswear brand committed to innovation and sustainability.
- Benefits: Supportive environment, personal development, and focus on well-being.
- Other info: Collaborate with cross-functional partners and drive excellence in consumer experiences.
- Why this job: Shape the future of retail with a dynamic team and impactful projects.
- Qualifications: 10 years in retail and VM, with experience in premium brands and international teams.
The predicted salary is between 70000 - 90000 € per year.
Welcome to On! As one of the world’s fastest‑growing premium sportswear brands, we’re redefining performance through pioneering technology, bold innovation, and a commitment to sustainability. As our Lead of Visual Merchandising for EMEA, you will shape an interconnected, future‑ready retail community—one that champions a unified regional strategy, elevates and protects our brand across every touchpoint (DMS, DTC, B2B, and concession), and sets new standards for consistency and excellence.
This role leads the shift from reactive execution to proactive, strategic impact—embedding innovation, organisation, and shared expertise at the heart of how we operate, while redefining collaboration with global and sub‑regional partners. You will build a digitally enabled, high‑performing team of retail experts and brand ambassadors, delivering a seamless, elevated consumer experience and driving accelerated growth across the region.
Your Mission
As the Lead of Visual Merchandising for EMEA, you will be the strategic architect of On's physical brand presence across the region. You will bridge the gap between global vision and regional execution, ensuring that every retail environment reflects On's premium standards. Leading a team of specialists, you will oversee seasonal sign‑offs, high‑profile special projects, and the regional VM Academy to drive excellence. By partnering with commercial leadership and key B2B stakeholders, you will turn layouts into immersive brand experiences that foster consumer connection and commercial growth across the EMEA market.
- Regionalise global strategies, ensuring global priorities are landed to highest standards across the region signed off by RMSL.
- Development of regional VM priorities in collaboration with RMSL, Commercial & Retail H.O's.
- Own VM strategy of special projects across the region.
- Relationship owner of key B2B & DMS partners to build influence.
- Accountable for VM team roadmap, travel sign off & freelance support planning.
- Sign off on all new store openings and renewals for VM layouts in collaboration with Retail Marketing Specialists & VM team.
- Leads regional VM conferences 2 times a year (pre - peak).
- Leads strategy on VM academy.
- Owns monthly best practice.
- Leads & develops a diverse and high performing team of specialists.
Your story
Typically we look for around 10 years of retail and VM experience, inclusive of senior managerial experience. Previous experience across premium or large‑scale brands is valued. You’re a strategic and forward‑thinking Visual Merchandising leader with a passion for building premium brand experiences at scale. You bring proven experience leading regional or international teams across complex, multi‑site environments. You’re able to translate global brand direction into locally relevant, high‑impact executions that elevate both consumer engagement and commercial performance. International market experience will be needed for this position, experience working across Europe, the GCC and Africa would be valuable.
With experience working across owned retail, franchise, wholesale, or B2B channels, you understand how to flex brand expression while maintaining consistency and premium standards. You’re comfortable navigating different business models and influencing a wide network of stakeholders to deliver cohesive, elevated retail experiences. You're passionate about inspiring and developing teams. You’ve built and led high‑performing VM teams, created clear roadmaps, and implemented scalable ways of working. You’re also commercially minded, understanding how VM drives performance. You partner effectively with commercial and retail leaders, using insights and data to inform decisions and continuously elevate execution standards across the region. You bring strong technical skills, alongside knowledge of 3D software (e.g., Sketch Up, AutoCAD).
You embody On’s Spirits – check out our career page for more on these!
About the Team
You will be part of the EMEA Retail Marketing team, collaborating with cross‑functional partners across B2B, DTC, DMS and Distributor channels to execute On’s global retail brand strategy.
Location: London, UK.
What we offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team‑oriented atmosphere, with access to personal self‑care for both physical and mental well‑being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
Lead - Visual Merchandising employer: ON.com
At On, we pride ourselves on being a leading employer in the premium sportswear industry, offering a dynamic and inclusive work environment in London. Our commitment to employee growth is reflected in our supportive culture that encourages innovation and collaboration, while prioritising both physical and mental well-being. Join us to be part of a high-performing team that not only shapes the future of retail but also champions sustainability and excellence across the EMEA region.
StudySmarter Expert Advice🤫
We think this is how you could land Lead - Visual Merchandising
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in visual merchandising. Use it as a conversation starter during interviews to demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand values, recent projects, and market position. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our community.
We think you need these skills to ace Lead - Visual Merchandising
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for visual merchandising shine through! We want to see how your passion aligns with our commitment to innovation and premium brand experiences.
Tailor Your Experience:Make sure to highlight your relevant experience in retail and visual merchandising. We’re looking for someone who can bridge global strategies with local execution, so showcase your ability to adapt and lead in diverse environments.
Be Strategic:In your application, demonstrate your strategic thinking skills. Share examples of how you've turned challenges into opportunities and how you’ve driven commercial growth through effective visual merchandising.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at ON.com
✨Know Your Brand Inside Out
Before the interview, dive deep into On's brand values, mission, and recent innovations. Understanding their commitment to sustainability and performance will help you align your vision for visual merchandising with theirs.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully translated global strategies into local executions. Highlight your experience in leading teams and driving commercial growth through innovative visual merchandising solutions.
✨Demonstrate Your Technical Skills
Brush up on your knowledge of 3D software like Sketch Up and AutoCAD. Be ready to discuss how you've used these tools in past projects to create immersive brand experiences that resonate with consumers.
✨Engage with Questions
Prepare thoughtful questions about On's future direction and how they envision the role of visual merchandising evolving. This shows your genuine interest in the position and your proactive approach to collaboration.
