Senior Lead - Global Creator Marketing

We’re looking for an innovative Senior Lead to build the future of our brand community. As our Creator Marketing Senior Lead, you will cultivate a best-in-class ecosystem that captures imagination, elevates our social presence, and achieves ambitious commercial goals. Leading an agile team, you will be responsible for setting the strategy and vision for how we approach Creator Marketing at a global and local level. Bridging the gap between organic and paid to set up and implement a creative engine that fuses both organic and paid social content needs.

This role reports directly to the Global Head of Social Media, combining strategic direction with creative execution. You’ll have a deep understanding of culture and what drives it to increase On’s brand visibility and actively influence the conversations that drive key business results.

Your Mission

• Build and implement a cohesive Creator strategy that elevates how we approach sourcing, briefing and directing Creators to deliver entertaining and interesting on-brand assets efficiently for organic and paid media teams.
• Lead an engaged team of Specialists to inspire new thinking and ideas - setting up the vision for the team and working closely on bringing it to life.
• Establish a commissioning framework for a diverse mix of creators (defining content pillars and themes across our verticals). With commissions designed to capture attention and build our premium brand identity amongst our target communities.
• Move at the speed of culture to spot emerging creators, subcultures, and platform shifts early, and mobilise creators with agility to capitalize on moments before they pass.
• Establish clear KPIs for creator initiatives (across brand equity, engagement, and conversion). Analyse performance data to continuously optimize spend, creator selection and support paid media in achieving their goals.
• Educate teams on how to work with Creators ensuring content meets the brand's aesthetic standards without stripping away the creator's unique, authentic voice.
• Steer and guide stakeholders at all levels with an innovation approach aimed at challenging the status quo.

Your story

• 10+ years working in creator and influencer marketing, social media or cultural marketing and 3+ years leading high-performing teams across different locations
• Deep social understanding for what drives share-ability on the internet, understanding the platform mechanics (TikTok, Instagram, YouTube, emerging channels), and possesses an intuitive eye for high-end visual storytelling and curation.
• Impeccable attention to detail and confident presenting ideas cross-functionally and to senior leadership teams
• Confident working with Creators, shaping ideas with them and knowing when to let go of control - instilling this ethos with members of your team
• Experience partnering with creator marketing agencies and platforms to brief, source and measure potential creator partners
• Collaborate closely with cross-functional teams including social media, paid social, legal and finance teams.
• Proven experience of developing and scaling creator-led initiatives from strategy and concepting through execution and optimisation
• You’re organised, understand the sportswear landscape and are curious to shape sports and culture

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realised, this is the team for you.

Home to nearly 3000 parks, a population speaking more than 300 languages, and a vibrant art and music scene, London is one of the world’s most loved cities for good reason.

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.