Senior Lead Copywriter, Apparel

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices, a strong connection to sports culture, and leadership experience.

You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout. The Senior Lead Copy will report to the Head of Creative in the Creative Studio.

Your Mission

• Partner with Art Directors to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small.
• Confidently and articulately present creative ideas based on strategy, deep sports insights, and cultural trends.
• Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless, unconventional, and authentic.
• Lead creative across our diverse sports categories to success, fostering a sense of bravery and dedication within your team.
• Ensure they are motivated, inspired, and consistently delivering bold, original, and inventive concepts alongside distinctive tones of voice for campaigns and projects.
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
• Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events.

Your story

• A dynamic, experienced copywriter as a creative championing big ideas on global ATL advertising and/or marketing campaigns (Ideally with a Fashion focus) brand side or at an agency.
• A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations.
• Deep understanding of sports culture, performance storytelling, and the unique dynamics of building emotionally resonant campaigns across diverse athletic categories.
• Deep understanding of global digital user journeys and how to leverage touchpoints across the entire consumer journey to drive meaningful action.
• Experience challenging the status quo and navigating complex stakeholder environments to deliver cultural and commercial results.
• Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
• You know how to lead and inspire within your team, identify underlying issues and root causes, and proactively seek solutions to problems.
• You have a deep love for, and experience in, culture, fashion, and performance sports.

About the Team

Our team is responsible for bringing the brand's stories to life. Whether it's a campaign, a creative stunt, a documentary, or product shots, we make sure everything reflects On's identity and connects with our audience. Think of us as the bridge between creative ideas and the final content people see worldwide. If you’re bursting with original ideas and have the drive and experience to see them realised, this is the team for you.

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think. Our full process can last about eight weeks from application to offer, because we care about getting it right.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.