At a Glance
- Tasks: Lead global media strategy and planning for adidas, shaping innovative campaigns.
- Company: Join Omnicom Media, a leader in media services with a global reach.
- Benefits: Collaborative culture, professional growth, and the chance to influence iconic brand strategies.
- Other info: Work in a dynamic environment with a focus on inclusivity and innovation.
- Why this job: Shape the future of media and develop the next generation of planning talent.
- Qualifications: Strong experience in communications strategy and media planning required.
The predicted salary is between 90000 - 110000 £ per year.
Join the team shaping the future of media for one of the world's most iconic brands. As part of the adidas Global Enablement team, you'll help drive media strategy and planning excellence across markets worldwide. Working at the intersection of sport, culture and creativity, you'll play a key role in helping adidas connect with audiences through innovative, effective and globally connected media solutions. This is an opportunity to influence work at scale, develop talented teams and set new standards for modern planning across Omnicom Media Group.
What you'll do
- Lead the development of global communications strategies and planning frameworks that guide both brand activity and major campaigns.
- Partner closely with senior adidas stakeholders to shape briefs, uncover strategic opportunities and ensure planning recommendations are grounded in audience insight, effectiveness and business outcomes.
- Set the strategic direction and planning standards for adidas globally.
- Develop connected communications strategies across audience, channel, investment and measurement planning.
- Translate cultural, behavioural and commercial insights into actionable planning guidance.
- Lead global investment recommendations using data, planning tools and effectiveness learnings.
- Drive innovation opportunities and help scale successful solutions across markets.
- Connect planning, activation, measurement and optimisation to improve performance.
- Champion OMNI and modern connected planning practices across the team.
- Coach and develop two Planning Managers, fostering collaboration, growth and high standards.
What you'll bring
- Strong experience in communications strategy, media planning and effectiveness-led marketing.
- Expertise across digital, social, content, commerce, addressable and traditional media.
- Experience leading strategy on large, complex or international accounts.
- A track record of building trusted relationships with senior clients and agency partners.
- Confidence presenting strategic recommendations with clarity and influence.
- A collaborative leadership style and passion for developing talent.
- An international mindset, balancing global consistency with local relevance.
If you're excited by the opportunity to shape global media strategy, influence industry-leading work and help develop the next generation of planning talent, we'd love to hear from you.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
Strategy and Planning Director in London employer: OMPHDIUK PHD International
Omnicom is an exceptional employer that prioritises the development of inclusive teams and celebrates diversity, making it a vibrant place to work. With a strong commitment to employee growth and a collaborative work culture, you will have ample opportunities to thrive in your role as Measurement Operations Manager. Located in a dynamic environment, our office fosters creativity and innovation, ensuring that every team member can contribute meaningfully to our success.
Contact Details:
OMPHDIUK PHD International Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategy and Planning Director in London
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We think you need these skills to ace Strategy and Planning Director in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OMPHDIUK PHD International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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