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- Tasks: Lead marketing strategies for our fleet division and execute dynamic campaigns.
- Company: Join OMODA & JAECOO, innovative brands under the Chery Group umbrella.
- Benefits: Competitive salary, growth opportunities, and a chance to shape the future of automotive marketing.
- Why this job: Make an impact in a rapidly expanding company and drive brand awareness in the automotive sector.
- Qualifications: 2-3 years of marketing experience, preferably in automotive or fleet management.
- Other info: Collaborative environment with opportunities to attend trade shows and industry events.
The predicted salary is between 36000 - 60000 £ per year.
OMODA & JAECOO are new brands built by Chery Group, which is a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production, and sales of passenger cars.
Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform, and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
This role has been created thanks to the rapid expansion of OJUK’s operation and the introduction of a third brand into our portfolio; We are seeking a dynamic and results-driven Fleet Marketing Specialist to lead marketing strategies for our fleet division. This role blends strategic thinking with hands-on execution, ensuring our fleet services and vehicles are effectively positioned to attract and retain business clients.
Reporting to the Fleet Sales Director, you will be responsible for all Fleet-related events, lead generation and marketing activities. You will collaborate closely with sales, operations, and product teams to drive brand awareness, generate leads, and support revenue growth.
- Develop and execute marketing campaigns tailored to fleet customers, including B2B outreach, digital advertising, and event marketing.
- Manage marketing and digital agencies as well as social accounts to ensure brand awareness growth and success of quarterly campaigns.
- Manage brand positioning for fleet services across all channels, ensuring consistent messaging and visual identity.
- Conduct market research to identify trends, customer needs, and competitive positioning in the automotive fleet sector.
- Create compelling marketing materials, including brochures, Retailer assets, presentations, and case studies for corporate clients.
- Oversee digital marketing initiatives, including website content, SEO, email campaigns, and social media engagement.
- Collaborate with the sales team to design lead-generation strategies and track campaign performance.
- Organize and represent the company at trade shows, networking events, and industry conferences.
- Monitor marketing budgets, ensuring cost-effective campaign execution.
2-3 years of marketing experience, ideally within the automotive or fleet management industry.
- Strong understanding of B2B marketing strategies and customer acquisition.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
- Excellent communication, presentation, and project management skills.
- Creative thinker with the ability to translate data insights into actionable strategies.
Sales and Marketing Consultant employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales and Marketing Consultant
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and fleet management sectors. Attend industry events, trade shows, and local meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, digital strategies, and any successful projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out directly to the hiring manager or team. A quick message expressing your enthusiasm can set you apart from the crowd.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in B2B marketing and the automotive industry. Join online courses or webinars to boost your knowledge and show employers you're committed to growth.
We think you need these skills to ace Sales and Marketing Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Sales and Marketing Consultant. Highlight your experience in B2B marketing and any relevant achievements in the automotive or fleet management industry. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how your skills align with our goals at OMODA & JAECOO. Don’t forget to mention specific campaigns or projects you've worked on that relate to fleet marketing.
Showcase Your Digital Savvy: Since digital marketing is key for this role, make sure to highlight your proficiency with digital tools and platforms. Share examples of successful campaigns you've managed, especially those that involved SEO, email marketing, or social media engagement.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at OMODA UK
✨Know Your Brands Inside Out
Before the interview, make sure you research OMODA & JAECOO thoroughly. Understand their market positioning, recent campaigns, and how they differentiate themselves in the automotive sector. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute to their growth.
✨Showcase Your Marketing Savvy
Prepare specific examples from your past experience that highlight your skills in B2B marketing and lead generation. Be ready to discuss successful campaigns you've executed, the strategies you used, and the results achieved. This will illustrate your hands-on experience and strategic thinking.
✨Be Data-Driven
Since the role requires translating data insights into actionable strategies, come prepared with examples of how you've used analytics tools in previous roles. Discuss how you’ve monitored campaign performance and adjusted strategies based on data findings to drive success.
✨Engage with Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about the company's future marketing initiatives or how they measure success in their fleet division. This shows your enthusiasm for the role and helps you gauge if the company aligns with your career goals.
