Residual Value Manager

About Us:

OMODA & JAECOO

OMODA & JAECOO are new brands built by Chery Group, a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since it was founded, Chery has been dedicated to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engines, gearboxes, chasses, platforms and new energy, and the first one in China to export vehicles, CKD parts, engines and vehicle manufacturing technology and equipment to overseas markets.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product, localization and talent strategies. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 15 million consumers worldwide.

The OMODA & JAECOO brands launched in the UK in September 2024, and sold almost 4,000 units by the end of the year. They have a network of 70 professional retailers, which is growing all the time. In 2025 the sales volume will continue to grow exponentially, with the launch of four new models throughout the year.

Job Overview

A Residual Value (RV) Manager is required to lead the strategy and analysis of vehicle residual values, ensuring optimal lifecycle profitability. This role is crucial in shaping vehicle pricing, lease terms, retail programmes and remarketing strategies while supporting key business decisions.

Key Responsibilities:

Residual Value Analysis:

• Monitor and forecast residual values for new and used vehicles for all Chery brands.
• Monitor and forecast residual values for new and used vehicles for competitor brands and models, including best practice analysis.
• Analyse micro and macroeconomic trends and industry insights affecting vehicle depreciation.
• Work with residual value setters, leasing, finance and retailers to optimise residual values.
• Work with internal stakeholders at Chery to optimise residual values within sales targets, throughout vehicle lifecycles, including fleet and retail sales and marketing departments.

Strategy & Pricing:

• Develop RV strategies for new models, ensuring competitive retail and lease pricing and fleet optimisation.
• Advise on vehicle pricing, volume and channel mix strategies, taking into account future market conditions and depreciation trends.

Data & Reporting:

• Use market intelligence tools and valuation datasets (e.g. Autotrader, CAP HPI) to assess future vehicle values.
• Provide regular RV performance reports and recommendations to senior management.
• Develop tools for vehicle depreciation and residual risk management.
• Manage the pricing and volume strategy for used car trade sales on a day-to-day basis.

Stakeholder Management:

• Work closely with finance, sales, product, marketing and remarketing teams to align RV strategies with business objectives.
• Maintain strong relationships with external partners, including fleet and leasing companies, auction houses, retailers, public relations and residual value setters.
• Strong negotiation skills.

Skills & Experience Required:

• Industry Knowledge: Strong understanding of automotive finance, leasing, and remarketing processes.
• Analytical Skills: Experience with data analysis, forecasting, and valuation tools.
• Market Awareness: In-depth knowledge of UK automotive trends, residual value history, and economic impacts on RVs.
• Commercial Acumen: Ability to balance risk and profitability in setting RV strategies.
• Communication Skills: Comfortable presenting data-driven insights to senior stakeholders internally and industry bodies/customers externally.
• Experience: Background in RV analysis, pricing, leasing and remarketing within the automotive industry within an OEM, fleet/leasing/finance company or residual value setter environment.