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For Companies At a Glance
- Tasks: Plan and launch tactical campaigns to boost car sales and monitor competitor actions.
- Company: Join Chery Group, a leading Chinese automobile company with a global presence.
- Benefits: Enjoy opportunities for growth in a tech-driven environment with a focus on innovation.
- Why this job: Be part of a dynamic team shaping the future of automotive marketing and strategy.
- Qualifications: 10 years in OEM, 3 years in tactical campaigns, strong finance understanding required.
- Other info: Collaborate with dealers and finance partners to drive impactful campaigns.
The predicted salary is between 43200 - 72000 £ per year.
OMODA & JAECOO
OMODA & JAECOO are new brands built by Chery Group, a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.
Chery Motors
Since founded, Chery has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Job Overview
As a Tactical Campaigns Executive, you will plan, manage and launch our tactical campaigns, report on competitor actions and work with the senior team to align campaigns with the business targets and vehicle availability. This role will include significant interaction with our expanding dealer network as well as management and collaboration with our finance partner
Responsibilities:
- Responsible for proposing and releasing our monthly finance campaigns to promote the sales.
- Responsible for managing the survey in dealers and monitoring/reporting competitor finance campaigns.
- Lead the report in quarter performance, proposing actions and enhancements when required.
- Support in volume planning, to tailor campaigns to the opportunities.
- Support product manager in setting up pricing/customer survey etc.
- Manage the communication of those offers, both online and in print.
- Conduct in-depth testing with dealers and customers, continually evolving the offers and processes around them.
- Other ad-hoc HQ requirements.
Requirements:
- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in the tactical campaign area and have good performance in promoting cars.
- Strong understanding of retail consumer finance essential
- With experience across some of the core responsibilities
- Ideally with a relevant degree or qualification.
- Strong sales target-driven and entrepreneurial spirit with good business acumen.
Product Manager - Tactical Campaigns employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - Tactical Campaigns
✨Tip Number 1
Familiarize yourself with the automotive industry, especially focusing on OEMs and their tactical campaigns. Understanding the competitive landscape and current trends will help you speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the automotive sector, particularly those involved in marketing and finance campaigns. Attend industry events or join relevant online forums to build connections that could lead to valuable referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in planning, execution, and results, as this will demonstrate your capability to drive sales through tactical initiatives.
✨Tip Number 4
Stay updated on Chery Group's latest developments and product launches. Showing genuine interest in their brands, OMODA & JAECOO, and understanding their market positioning will set you apart as a candidate who is truly invested in the company's success.
We think you need these skills to ace Product Manager - Tactical Campaigns
Some tips for your application 🫡
Understand the Company: Familiarize yourself with Chery Group and its brands OMODA & JAECOO. Highlight your understanding of their market position, technological innovations, and global strategy in your application.
Tailor Your CV: Customize your CV to emphasize your experience in tactical campaigns and retail consumer finance. Use specific examples that demonstrate your success in promoting cars and achieving sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the automotive industry and your entrepreneurial spirit. Mention how your skills align with the responsibilities of the Tactical Campaigns Executive role.
Highlight Relevant Experience: In your application, clearly outline your 10 years of experience within an OEM and your 3 years in tactical campaigns. Provide metrics or achievements that illustrate your impact in previous roles.
How to prepare for a job interview at OMODA UK
✨Understand the Automotive Market
Make sure to research the current trends in the automotive industry, especially regarding tactical campaigns. Being knowledgeable about competitors and their strategies will show that you are proactive and well-prepared.
✨Highlight Your Experience
Be ready to discuss your past experiences in managing tactical campaigns, particularly in the automotive sector. Use specific examples to demonstrate how your actions led to successful outcomes and how they align with the responsibilities of the role.
✨Showcase Your Analytical Skills
Since the role involves reporting on competitor actions and performance metrics, be prepared to discuss how you analyze data and use it to inform campaign strategies. Highlight any tools or methodologies you have used in the past.
✨Demonstrate Strong Communication Skills
As this position requires significant interaction with dealers and collaboration with finance partners, emphasize your communication skills. Be ready to provide examples of how you've effectively communicated complex information to various stakeholders.
