OMODA UK | Product Manager - Tactical Campaigns

OMODA & JAECOO

OMODA & JAECOO are new brands built by Chery Group, a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production and sales of passenger cars.

Chery Motors

Since founded, Chery has always adhered to a technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Job Overview

As a Tactical Campaigns Executive, you will plan, manage and launch our tactical campaigns, report on competitor actions and work with the senior team to align campaigns with the business targets and vehicle availability. This role will include significant interaction with our expanding dealer network as well as management and collaboration with our finance partner

Responsibilities:

• Responsible for proposing and releasing our monthly finance campaigns to promote the sales.
• Responsible for managing the survey in dealers and monitoring/reporting competitor finance campaigns.
• Lead the report in quarter performance, proposing actions and enhancements when required.
• Support in volume planning, to tailor campaigns to the opportunities.
• Support product manager in setting up pricing/customer survey etc.
• Manage the communication of those offers, both online and in print.
• Conduct in-depth testing with dealers and customers, continually evolving the offers and processes around them.
• Other ad-hoc HQ requirements.

Requirements:

• Ideally 10 years’ experience working within an OEM.
• Ideally 3 years’ experience working in the tactical campaign area and have good performance in promoting cars.
• Strong understanding of retail consumer finance essential
• With experience across some of the core responsibilities
• Ideally with a relevant degree or qualification.
• Strong sales target-driven and entrepreneurial spirit with good business acumen.