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For Companies At a Glance
- Tasks: Lead media buying strategies across various channels and optimise campaign performance.
- Company: Join OMODA UK, a dynamic player in the automotive industry.
- Benefits: Competitive salary, career growth, and a chance to shape media strategies.
- Why this job: Make an impact in a fast-paced environment while working with innovative media solutions.
- Qualifications: 5+ years in media buying with strong analytical and negotiation skills.
- Other info: Collaborate with senior management and stay ahead of media trends.
The predicted salary is between 48000 - 72000 £ per year.
Responsibilities
- Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
- Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
- Continuously monitor, optimise, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
- Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximising campaign ROI.
- Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
- Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
- Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and actionable recommendations for future initiatives.
- Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.
Requirements
- Bachelor’s degree in Marketing, Advertising, Media, or related fields.
- 5+ years’ experience in media buying, preferably within automotive, FMCG, or agency settings.
- Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
- In-depth knowledge of the UK media landscape, consumer behaviour insights, and competitor benchmarking.
- Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
- Exceptional negotiation and agency/vendor management capabilities.
- Strong analytical skills with a demonstrated ability to measure, report, and optimise media performance effectively.
- Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
- Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
- Automotive industry experience highly desirable.
Media Buyer employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Media Buyer gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best media campaigns and results. We want to see how you’ve driven ROI and optimised performance – make it pop!
✨Tip Number 3
Prepare for interviews by brushing up on the latest media trends and tools. We need to see that you’re not just experienced, but also passionate about staying ahead in the game. Research the company and come armed with insights!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to go directly to the source.
We think you need these skills to ace Media Buyer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Buyer role. Highlight your experience in media buying, especially within automotive or FMCG sectors, and showcase any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about media buying and how your background makes you a perfect fit for us. Don’t forget to mention any specific achievements that demonstrate your expertise.
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills. Share examples of how you've used analytics tools to optimise campaigns and improve ROI. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to submit all your documents in one go. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at OMODA UK
✨Know Your Media Landscape
Before the interview, dive deep into the UK media landscape. Familiarise yourself with current trends, key players, and emerging channels. This will not only show your passion for the role but also demonstrate that you’re proactive and well-informed.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive media buying decisions. Bring along metrics or case studies that highlight your ability to optimise campaigns and improve ROI. This will help you stand out as a results-driven candidate.
✨Master the Art of Negotiation
Since negotiation is key in this role, be ready to share your strategies for securing the best media rates and placements. Think of a few success stories where your negotiation skills made a significant impact on campaign performance.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific media buying scenarios. Practice articulating your thought process and decision-making skills. This will showcase your ability to think on your feet and adapt to challenges in real-time.
