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- Tasks: Drive retailer performance and optimise marketing strategies for OMODA Motors.
- Company: Join OMODA Motors, a cutting-edge brand under Chery Group, leading in automotive innovation.
- Benefits: Full-time role with competitive salary and opportunities for travel across the UK.
- Why this job: Be part of a dynamic team shaping the future of automotive marketing.
- Qualifications: Experience in retail marketing within the automotive industry and strong analytical skills.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
OMODA Motors is a new brand built by Chery Group, a leading Chinese automobile company. OMODA operates independently from other Chery Group brands and covers R&D, production, and sales of passenger cars. Chery has focused on a technology-driven strategy and international competitiveness, mastering core technologies in engine, gearbox, chassis, platform, and new energy, and exporting vehicle manufacturing technology worldwide.
Role Overview
The Business Development Manager is responsible for driving retailer performance and commercial compliance across the network. The role focuses on optimizing finance floorplan utilisation, ensuring adherence to brand standards, leading composite performance reviews, and strengthening the effectiveness of the Used Car Programme. The position plays a key role in improving retailer profitability, consistency, and brand representation.
Main Responsibilities
- Conduct reviews with dealer partners on marketing and sales spend and effectiveness.
- Challenge dealers on quarterly marketing budgets and marketing spend.
- Monitor co-funding and retailer marketing contributions where applicable.
- Aid in developing and delivering the UK retail marketing strategy aligned with brand, sales, and commercial objectives.
- Translate campaigns into effective local retail activation programmes.
- Support product launches, model refreshes, and tactical sales initiatives at the retail level.
- Coordinate with central marketing, sales, aftersales, and finance teams.
- Act as the primary marketing contact for the designated region.
- Provide guidance, toolkits, and best practices to improve local marketing effectiveness.
- Drive consistent brand standards across all retailer marketing touchpoints.
- Support retailers with local campaign planning, budget allocation, and performance review.
Performance & Analytics
- Track and analyse retail marketing performance using KPIs such as leads, conversions, showroom traffic, and ROI.
- Use insights to optimise future campaigns and improve retailer effectiveness.
- Prepare regular reports and recommendations for senior management.
Requirements
- Proven experience in retail or field marketing within the automotive industry.
- Understanding of OEM-retailer operating models in the UK.
- Excellent stakeholder management and communication skills.
- Strong analytical mindset with experience using marketing performance data.
- Willingness to travel regularly across the UK.
- Experience working for an OEM or a large dealer group.
- Knowledge of digital retailing, lead management, and CRM platforms.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Sales
Industries: Motor Vehicle Manufacturing
Regional Sales Marketing Manager in London employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, bring along examples of your past work or campaigns you've managed. This will help you stand out and demonstrate your expertise in retail marketing.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly and express your interest. A well-timed email can make all the difference and show your enthusiasm for the brand.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in automotive marketing and sales. Consider taking online courses or attending workshops. This not only boosts your CV but also gives you great talking points during interviews.
We think you need these skills to ace Regional Sales Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Marketing Manager role. Highlight your experience in retail marketing, especially within the automotive industry, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for OMODA Motors. Mention specific skills like stakeholder management and your analytical mindset, and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role involves tracking and analysing marketing performance, be sure to include examples of how you've used data to drive decisions in past roles. This will demonstrate your strong analytical mindset and ability to optimise campaigns.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at OMODA UK
✨Know Your Stuff
Make sure you understand OMODA Motors and its position in the automotive industry. Familiarise yourself with their technology-driven strategy and how it sets them apart from competitors. This will show your genuine interest and help you answer questions more confidently.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in retail or field marketing, especially within the automotive sector. Be ready to discuss how you've driven performance and compliance in previous positions, as this is crucial for the role.
✨Be Data-Driven
Since the role involves tracking and analysing marketing performance, brush up on your analytical skills. Be prepared to discuss how you've used KPIs to optimise campaigns in the past. This will demonstrate your ability to make data-informed decisions.
✨Engage with Stakeholders
Highlight your stakeholder management skills during the interview. Think of examples where you've successfully collaborated with different teams or partners. This will show that you can effectively communicate and work across various departments, which is key for this role.
