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- Tasks: Lead dynamic marketing strategies for our fleet division and drive brand awareness.
- Company: Join OMODA & JAECOO, a cutting-edge brand under Chery Group.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Why this job: Make an impact in the automotive industry with innovative marketing campaigns.
- Qualifications: 2-3 years of marketing experience, preferably in automotive or fleet management.
- Other info: Collaborative environment with opportunities to attend trade shows and industry events.
The predicted salary is between 36000 - 60000 £ per year.
About Us:
OMODA & JAECOO are new brands built by Chery Group, which is a leading Chinese automobile company. OMODA & JAECOO operate individually from other brands of Chery Group. Its business scope covers the R&D, production, and sales of passenger cars.
Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform, and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.
Role overview:
This role has been created thanks to the rapid expansion of OJUK’s operation and the introduction of a third brand into our portfolio; Chery UK. We are seeking a dynamic and results-driven Fleet Marketing Specialist to lead marketing strategies for our fleet division. This role blends strategic thinking with hands-on execution, ensuring our fleet services and vehicles are effectively positioned to attract and retain business clients. Reporting to the Fleet Sales Director, you will be responsible for all Fleet-related events, lead generation and marketing activities. You will collaborate closely with sales, operations, and product teams to drive brand awareness, generate leads, and support revenue growth.
Responsibilities:
- Develop and execute marketing campaigns tailored to fleet customers, including B2B outreach, digital advertising, and event marketing.
- Manage marketing and digital agencies as well as social accounts to ensure brand awareness growth and success of quarterly campaigns.
- Manage brand positioning for fleet services across all channels, ensuring consistent messaging and visual identity.
- Conduct market research to identify trends, customer needs, and competitive positioning in the automotive fleet sector.
- Create compelling marketing materials, including brochures, Retailer assets, presentations, and case studies for corporate clients.
- Oversee digital marketing initiatives, including website content, SEO, email campaigns, and social media engagement.
- Collaborate with the sales team to design lead-generation strategies and track campaign performance.
- Organize and represent the company at trade shows, networking events, and industry conferences.
- Monitor marketing budgets, ensuring cost-effective campaign execution.
Qualifications & Skills:
- 2-3 years of marketing experience, ideally within the automotive or fleet management industry.
- Strong understanding of B2B marketing strategies and customer acquisition.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms.
- Excellent communication, presentation, and project management skills.
- Creative thinker with the ability to translate data insights into actionable strategies.
Marketing Specialist - Fleet Sales in London employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist - Fleet Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and fleet management sectors. Attend industry events, trade shows, and local meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your marketing campaigns, especially those related to B2B or fleet services. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a role that excites you, reach out directly to the hiring manager or team on LinkedIn. A friendly message expressing your enthusiasm can set you apart from the crowd.
✨Tip Number 4
Keep it fresh! Stay updated on the latest trends in digital marketing and the automotive industry. Share relevant articles or insights on your social media to demonstrate your passion and knowledge in the field.
We think you need these skills to ace Marketing Specialist - Fleet Sales in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Fleet Marketing Specialist. Highlight your experience in B2B marketing and any relevant projects you've worked on that align with our needs at OMODA & JAECOO.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the automotive industry and how your skills can help us drive brand awareness and lead generation in the fleet sector.
Showcase Your Digital Savvy: Since digital marketing is key for this role, make sure to mention any tools or platforms you’ve used. Whether it's SEO, social media, or email campaigns, we want to see your expertise!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with OMODA & JAECOO!
How to prepare for a job interview at OMODA UK
✨Know Your Fleet Marketing
Make sure you brush up on the latest trends in fleet marketing and the automotive industry. Understand how OMODA & JAECOO position themselves in the market and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've executed, especially those targeting B2B clients. Be ready to explain your thought process, the strategies you used, and the results achieved.
✨Familiarise Yourself with Digital Tools
Since the role involves managing digital marketing initiatives, make sure you’re well-versed in the tools and platforms mentioned in the job description. Highlight your proficiency in CRM systems and analytics during the interview.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and future plans. This shows your genuine interest in the role and helps you gauge if the company is the right fit for you.
