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For Companies At a Glance
- Tasks: Drive retailer performance and optimise marketing strategies across the UK.
- Company: Join OMODA Motors, a cutting-edge brand from Chery Group.
- Benefits: Full-time role with competitive salary and opportunities for travel.
- Why this job: Be part of a dynamic team shaping the future of automotive marketing.
- Qualifications: Experience in retail marketing, strong analytical skills, and excellent communication.
- Other info: Opportunity to work with innovative technology in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
OMODA Motors is a new brand built by Chery Group, a leading Chinese automobile company. OMODA operates independently from other Chery Group brands and covers R&D, production, and sales of passenger cars. Chery has focused on a technology-driven strategy and international competitiveness, mastering core technologies in engine, gearbox, chassis, platform, and new energy, and exporting vehicle manufacturing technology worldwide.
Role Overview
The Business Development Manager is responsible for driving retailer performance and commercial compliance across the network. The role focuses on optimizing finance floorplan utilisation, ensuring adherence to brand standards, leading composite performance reviews, and strengthening the effectiveness of the Used Car Programme. The position plays a key role in improving retailer profitability, consistency, and brand representation.
Main Responsibilities
- Conduct reviews with dealer partners on marketing and sales spend and effectiveness.
- Challenge dealers on quarterly marketing budgets and marketing spend.
- Monitor co-funding and retailer marketing contributions where applicable.
- Aid in developing and delivering the UK retail marketing strategy aligned with brand, sales, and commercial objectives.
- Translate campaigns into effective local retail activation programmes.
- Support product launches, model refreshes, and tactical sales initiatives at the retail level.
- Coordinate with central marketing, sales, aftersales, and finance teams.
- Act as the primary marketing contact for the designated region.
- Provide guidance, toolkits, and best practices to improve local marketing effectiveness.
- Drive consistent brand standards across all retailer marketing touchpoints.
- Support retailers with local campaign planning, budget allocation, and performance review.
Performance & Analytics
- Track and analyse retail marketing performance using KPIs such as leads, conversions, showroom traffic, and ROI.
- Use insights to optimise future campaigns and improve retailer effectiveness.
- Prepare regular reports and recommendations for senior management.
Requirements
- Proven experience in retail or field marketing within the automotive industry.
- Understanding of OEM-retailer operating models in the UK.
- Excellent stakeholder management and communication skills.
- Strong analytical mindset with experience using marketing performance data.
- Willingness to travel regularly across the UK.
- Experience working for an OEM or a large dealer group.
- Knowledge of digital retailing, lead management, and CRM platforms.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Sales
Industries: Motor Vehicle Manufacturing
Regional Sales Marketing Manager in England employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Marketing Manager in England
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching OMODA Motors and their marketing strategies. Show us you’re not just another candidate; demonstrate your understanding of their brand and how you can contribute to their goals. Tailor your answers to reflect their values and objectives.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to build your confidence. Focus on articulating your experience in retail marketing and how it aligns with the role. We want to see you shine when it’s your turn to impress!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you.
We think you need these skills to ace Regional Sales Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Regional Sales Marketing Manager role. Highlight your experience in retail marketing, especially within the automotive industry, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for OMODA Motors. Use it to explain how your skills and experiences match the responsibilities outlined in the job description, and don’t forget to show your enthusiasm for the brand!
Showcase Your Analytical Skills: Since the role involves tracking and analysing marketing performance, make sure to include examples of how you've used data to drive decisions in previous roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re genuinely interested in joining our team at OMODA Motors!
How to prepare for a job interview at OMODA UK
✨Know Your Stuff
Make sure you understand OMODA Motors and its position in the automotive industry. Familiarise yourself with their technology-driven strategy and how it sets them apart from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the brand.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in retail or field marketing, especially within the automotive sector. Highlight your successes in driving retailer performance and how you've used data to optimise marketing strategies. This will illustrate your capability for the role.
✨Be Ready to Discuss KPIs
Since the role involves tracking and analysing retail marketing performance, be prepared to discuss key performance indicators (KPIs) you've worked with. Talk about how you've used insights from these metrics to improve campaigns and drive results. This shows you're analytical and results-oriented.
✨Engage with Stakeholders
Demonstrate your excellent stakeholder management skills by discussing how you've collaborated with various teams in previous roles. Share examples of how you’ve effectively communicated and coordinated with marketing, sales, and finance teams to achieve common goals. This will highlight your ability to work cross-functionally.
