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- Tasks: Develop and execute marketing strategies for a new automotive brand in the UK.
- Company: Exciting automotive brand with a focus on innovation and growth.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Why this job: Be a key player in launching a brand and driving its success in the market.
- Qualifications: Experience in marketing, especially in brand building and digital campaigns.
- Other info: Join a dynamic team with a passion for the automotive industry.
The predicted salary is between 36000 - 60000 £ per year.
The Brand Manager will be responsible for developing and executing the marketing strategy for a newly launched automotive brand in the UK market. This role will play a critical part in building brand awareness, driving customer demand, and supporting commercial growth during the market entry and expansion phase.
Brand & Marketing Strategy
- Develop and implement integrated marketing strategies aligned with the brand’s market entry and growth objectives.
- Build brand positioning, messaging, and go-to-market plans suitable for the UK automotive market.
- Ensure consistent brand identity across all marketing channels.
Campaign Management
- Plan and execute national and regional marketing campaigns (online and offline).
- Manage product launch campaigns, tactical promotions, and seasonal activities.
- Track campaign performance and optimise based on data and insights.
Digital & Performance Marketing
- Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
- Work closely with agencies to deliver effective digital and performance-driven campaigns.
- Monitor key metrics such as leads, traffic, conversion, and ROI.
Dealer & Local Marketing Support
- Support dealer network marketing activities, including local campaigns, POS materials, and events.
- Provide marketing guidelines, toolkits, and best practices to local partners.
- Conduct market research and competitor analysis to inform strategy and decision-making.
- Analyse customer behaviour, trends, and feedback to continuously refine marketing approaches.
Budget & Agency Management
- Manage marketing budgets effectively, ensuring cost control and return on investment.
- Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.
Skills & Experience
- Proven experience in a marketing role, preferably within the automotive, FMCG, or consumer brands sector.
- Strong experience in brand building, campaign management, and digital marketing.
- Experience working with agencies and managing multiple projects simultaneously.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Experience supporting a new brand launch or market entry.
- Experience working in an international or matrix organisation.
- Automotive industry knowledge and understanding of dealer networks.
Brand Manager employer: OMODA UK
Contact Detail:
OMODA UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns and brand strategies. Use real data to showcase your impact. This will give you an edge when chatting with hiring managers and show them you mean business.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts. Be ready to discuss how you can enhance their brand awareness and drive customer demand. Tailor your answers to reflect their goals and demonstrate your understanding of the UK automotive market.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that Brand Manager role!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand building and campaign management, especially in the automotive or consumer brands sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our marketing strategy. Be sure to mention any relevant experience with market entry and digital marketing.
Showcase Your Analytical Skills: Since we value data-driven decision-making, make sure to include examples of how you've used analytics to optimise campaigns in the past. We love seeing candidates who can turn insights into action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at OMODA UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the automotive brand you’re applying for. Understand its values, mission, and unique selling points. This will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the brand.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role in developing strategies, executing plans, and measuring outcomes. Use metrics to back up your claims, as data-driven insights are crucial in this role.
✨Familiarise Yourself with Digital Trends
Stay updated on the latest digital marketing trends, especially in the automotive sector. Be ready to discuss how you would leverage social media, CRM, and content marketing to enhance brand visibility and customer engagement.
✨Ask Insightful Questions
Prepare thoughtful questions about the brand’s current marketing strategies and future goals. This shows that you’re not just interested in the position but also invested in the brand's success and growth in the UK market.
