At a Glance
- Tasks: Lead marketing measurement and AI-driven insights to shape future strategies.
- Company: Globally recognised consumer organisation investing in data and technology.
- Benefits: Competitive salary, career advancement, and a chance to influence major decisions.
- Other info: Opportunity to build an in-house centre of excellence and collaborate with top talent.
- Why this job: Be at the forefront of marketing effectiveness and drive impactful change.
- Qualifications: Experience in marketing measurement, econometrics, and leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Omnis Partners is supporting a globally recognised consumer organisation in appointing a senior Marketing Effectiveness leader. The role defines the future of measurement, customer understanding and commercial decision-making within a business investing in data, AI and customer technology.
The successful candidate will lead MMM, MTA, econometrics and marketing effectiveness, building an in-house centre of excellence and influencing pricing science and broader strategy.
We think you need these skills to ace Head of Marketing Measurement & AI-Driven Insights
Marketing Measurement
Customer Understanding
Commercial Decision-Making
Data Analysis
AI-Driven Insights
MMM (Marketing Mix Modelling)
MTA (Multi-Touch Attribution)
