At a Glance
- Tasks: Lead marketing measurement evolution and influence customer strategy using data and AI.
- Company: Globally recognised consumer brand with a focus on innovation.
- Benefits: Competitive salary of £150k, hybrid work, and comprehensive benefits.
- Other info: Join a dynamic team driving significant organisational transformation.
- Why this job: Shape the future of marketing effectiveness and AI in a transformative environment.
- Qualifications: Expertise in marketing measurement, econometrics, and strong communication skills.
The predicted salary is between 150000 - 150000 £ per year.
Global Consumer Brand
Location - London, Hybrid
Compensation - £150k & benefits
We're supporting a globally recognised consumer organisation in the appointment of a senior Marketing Effectiveness leader to help define the future of measurement, customer understanding and commercial decision-making within a business undergoing significant investment across data, AI and customer technology.
The successful individual will lead the evolution of Marketing Measurement across the organisation, taking ownership of capabilities spanning Marketing Mix Modelling, Multi-Touch Attribution, econometrics and marketing effectiveness, whilst helping establish what modern measurement looks like in an increasingly AI-enabled environment.
You'll inherit an established team of data science and analytics experts, with a strategic mandate to transition key capabilities currently delivered by specialist consultancies and external partners into an in-house centre of excellence.
Alongside ownership of the measurement agenda, the role offers the opportunity to influence the wider customer and commercial strategy of the business, with emerging responsibilities across pricing science, customer value optimisation and the application of AI to marketing decision making.
The pricing agenda is still in its infancy. Whilst the organisation currently has limited capability in this area, there is a clear long-term ambition to develop sophisticated pricing and promotion capabilities spanning price elasticity modelling, promotion optimisation and customer-first pricing strategies. The successful individual will therefore have the opportunity to help shape this capability as organisational maturity evolves over time.
The role sits at the centre of a significant transformation agenda, with responsibility not only for measurement strategy but also for helping shape the future customer and marketing technology ecosystem. Major investment is underway across customer platforms, semantic layers, data infrastructure and marketing technology, requiring an individual who is equally comfortable discussing econometric methodologies, technology architecture and commercial outcomes.
Perhaps most interestingly, the business is actively challenging traditional operating models and asking fundamental questions about how measurement functions should evolve over the coming decade, how AI changes the role of econometrics and attribution, and what capabilities will define best-in-class organisations in the future.
Alongside this, the organisation is currently undertaking a multi-year enterprise transformation programme, including a large-scale SAP S/4HANA implementation and significant investment in AI adoption across customer and marketing functions.
They're looking for an individual who combines deep expertise in MMM, MTA, econometrics and marketing effectiveness with exceptional communication skills, executive presence and the ability to influence decision making at the highest levels of the organisation.
For the right person, this represents an opportunity to shape not only the future of measurement within a globally recognised brand, but the role that AI will play in defining the next generation of marketing investment decisions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Effectiveness in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omnis Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omnis Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omnis Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omnis Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Effectiveness in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omnis Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omnis Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omnis Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omnis Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omnis Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omnis Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
