Overview
At Omniplex Learning, our mission is simple - to help organisations unlock their potential through exceptional digital learning, all in one place.
We're looking for a Digital Performance Manager to join our Marketing team and take ownership of the performance, optimisation, and continuous improvement of our digital estate. This role will play a pivotal part in enhancing user experiences, driving lead generation, improving conversion rates, and ensuring our website and digital channels deliver measurable commercial impact.
Responsibilities
- Manage and optimise the Omniplex Learning website to support campaigns, lead generation, ABM activity, and automated prospect journeys.
- Design, implement, and continuously improve marketing automation workflows, user journeys, and conversion pathways.
- Lead conversion rate optimisation (CRO) initiatives, including A/B testing, personalisation, and performance analysis.
- Own SEO, PPC, and emerging AI-assisted search strategies to improve visibility, traffic quality, and lead generation outcomes.
- Coordinate website development activity, manage agency relationships, and oversee technical requirements including tracking, integrations, domains, and CMS administration.
- Establish meaningful reporting across the marketing funnel, using data and insights to identify opportunities for optimisation and growth.
- Identify and implement UX and UI improvements, undertaking regular audits.
Qualifications
- Proven experience managing websites within a commercial or B2B environment.
- Strong knowledge of WordPress or similar CMS platforms, with the ability to make HTML/CSS updates.
- Experience using analytics tools such as Google Analytics and Search Console to drive decision-making.
- Solid understanding of SEO/AEO/GEO best practices, PPC management, UX principles, and digital marketing strategy.
- Strong project management and stakeholder management skills, including experience working with external agencies and managing technical website requirements.
- A collaborative, proactive, and curious mindset, with experience in emerging trends such as AI-assisted search and answer engine optimisation.
What's in it for you?
- A competitive salary reflective of your experience
- Hybrid working model, with around 1 day a week based in our office
- 25 days annual leave plus bank holidays, and your birthday off
- Inclusive Private Medical Insurance and mental health support
- Group Life Insurance
- Enhanced family friendly policies
- Regular social events and team activities
Digital Performance Manager employer: Omniplex Learning
At Omniplex Learning, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Junior Technical Account Manager in St Albans, you'll benefit from a competitive salary, a hybrid working model, and generous annual leave, all while contributing to meaningful customer relationships and growth opportunities. Our commitment to employee well-being is reflected in our inclusive private medical insurance, mental health support, and regular team activities, making us a fantastic place to grow your career.
