At a Glance
- Tasks: Lead innovative programmatic media strategies and drive client success through data-driven solutions.
- Company: Dynamic media agency focused on audience-led marketing and client growth.
- Benefits: Competitive salary, career development, and a collaborative work environment.
- Other info: Join a high-performance team with opportunities for personal and professional growth.
- Why this job: Shape the future of media while making a real impact for clients.
- Qualifications: Experience in programmatic media and strong leadership skills required.
The predicted salary is between 51750 - 63250 £ per year.
We are seeking an experienced and commercially-minded Associate Director to join the Outcomes team and play a key leadership role in driving client success through audience-led programmatic and addressable media solutions.
You will be responsible for leading the strategic development, activation, optimisation, and measurement of programmatic media activity across channels including CTV, You Tube, Display, Digital Audio, and other addressable media environments.
Working at the intersection of data, technology, media, and business strategy, you will ensure campaigns deliver measurable outcomes and create lasting value for clients.
Will oversee multiple client workstreams, lead and develop high-performing teams, and act as a trusted advisor to both clients and internal stakeholders.
You will help shape the future of our programmatic and addressable media offering by driving innovation, operational excellence, and strategic growth.
This role is ideal for someone looking to move beyond campaign delivery and take ownership of client strategy, team leadership, business performance, and the continued evolution of the Outcomes function.
Key Responsibilities
- Strategic Leadership
- Lead the development and execution of audience-first programmatic and addressable media strategies that drive measurable business outcomes.
- Translate client business objectives into effective media, audience, and measurement frameworks.
- Identify opportunities to enhance performance through emerging technologies, automation, data solutions, and innovative activation approaches.
- Provide strategic guidance on channel selection, audience planning, investment allocation, and optimisation.
- Act as a senior strategic partner and trusted advisor to clients.
- Build strong client relationships and confidently present strategic recommendations and performance insights.
- Ensure client programmes deliver against agreed objectives, KPIs, and business outcomes.
- Support the Director in identifying and driving organic growth opportunities.
- Lead, mentor, and develop Managers and specialist teams to foster a high-performance culture.
- Provide coaching, guidance, and support to drive capability development and career progression.
- Promote collaboration, accountability, and continuous improvement across the team.
- Ensure effective resource planning and workload management across accounts and projects.
- Performance & Operational Excellence
- Oversee the activation, measurement, and optimisation of programmatic and addressable media campaigns.
- Leverage audience insights, data, and analytics to improve campaign effectiveness and efficiency.
- Drive best practice across campaign planning, execution, reporting, and governance.
- Establish scalable processes that improve operational efficiency and quality of delivery.
What We're Looking For
- Significant experience within programmatic, addressable media, or digital performance marketing.
- Strong understanding of audience-based planning, activation, measurement, and optimisation.
- Proven ability to lead teams and develop talent in a fast-paced media environment.
- Experience managing senior client relationships and influencing strategic decision‑making.
- Strong commercial acumen with the ability to identify growth opportunities and drive business outcomes.
- Excellent communication, presentation, and stakeholder management skills.
- Passion for innovation, data-driven marketing, and delivering measurable results.
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Programmatic Associate Director (Outcomes) employer: Omnicom
Credera is an exceptional employer that fosters a collaborative and inclusive work culture, making it a great place for talented individuals to thrive. With flexible working arrangements, a commitment to employee growth, and a vibrant social atmosphere, our team enjoys a supportive environment where contributions are recognised and valued. Located in key UK cities, we offer exciting opportunities to work on transformative projects while being part of a boutique consultancy that prioritises innovation and client impact.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Associate Director (Outcomes)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omnicom and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omnicom are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omnicom on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omnicom. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic Associate Director (Outcomes)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omnicom. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omnicom:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omnicom’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omnicom
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omnicom will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omnicom, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
