At a Glance
- Tasks: Drive growth in retail media and connected commerce while leading demand generation strategies.
- Company: Join Omnicom Media Group, a leader in innovative media solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a collaborative team with excellent career growth potential.
- Why this job: Make a real impact in the fast-paced world of retail media and commerce.
- Qualifications: Experience in retail media and strong stakeholder management skills required.
The predicted salary is between 60000 - 70000 £ per year.
- Agency
- Omnicom Media
- Job Function
- Media
- Job Subfunction
- Performance Media
Job Description
About the
Role: We are looking for a Growth Lead, Flywheel UK (Business Director level) to join Omnicom Media Group in a senior leadership role focused on driving growth for the UK retail media and connected commerce business.
This role will lead demand generation across onsite, offsite and in-store retail media, working closely with OMG agencies, client leads and specialist teams to identify, shape and convert new opportunities.
The successful candidate will be commercially minded, deeply experienced in retail media and commerce, and confident operating with senior clients, agency leadership and retailer stakeholders.
The role will be responsible for building a strong business pipeline, developing strategic retail media propositions, supporting major client opportunities, and ensuring Flywheel is positioned as a leading commerce and retail media partner across OMG UK.
Responsibilities
- Lead Retail Media Growth & Demand Generation
- Own and accelerate the UK retail media growth pipeline across OMG agencies and clients.
- Identify demand generation opportunities across onsite retail media, offsite retail media, in-store media, shopper marketing, commerce media and connected commerce strategy.
- Work with agency leadership teams to audit client portfolios and identify priority opportunities for retail media and commerce growth.
- Build senior-level relationships with agency client leads, planning teams and commercial stakeholders to embed Flywheel earlier in client conversations.
- Develop compelling client narratives and pitch materials that translate retail media complexity into clear business value.
- Drive proactive outreach, client education and strategic workshops to unlock new scopes of work.
- Lead Senior Client & Stakeholder Engagement
- Act as a senior retail media and commerce advisor to clients across key categories, including FMCG, retail, consumer electronics, health, beauty, petcare and other priority verticals.
- Understand client business objectives, commercial pressures, retail relationships and shopper challenges to shape relevant solutions.
- Lead senior client conversations around retail media maturity, investment planning, measurement, incrementality, data strategy and full-funnel commerce activation.
- Partner with agency Managing Partners, Client Leads and Strategy Leads to integrate retail media into wider media and business planning.
- Build trusted relationships with key retail media networks, technology partners and commerce platforms.
- Commercial Leadership & Pipeline Management
- Own and manage a clear retail media and commerce pipeline, from opportunity identification through to proposal, pitch, conversion and handover.
- Work with finance and leadership teams to forecast revenue, track opportunities and monitor business performance.
- Ensure opportunities are commercially viable, properly resourced and aligned with Flywheel’s operating model.
- Support annual growth planning and contribute to the wider Flywheel UK commercial strategy.
- Support Agency Adoption & Education
- Work closely with OMD, PHD, MG OMD, Hearts & Science and wider OMG teams to increase understanding and adoption of Flywheel services.
- Lead internal education sessions, client opportunity reviews and retail media planning workshops.
- Help agency teams understand when and how to bring Flywheel into client conversations.
- Foster a proactive commercial culture that encourages collaboration, knowledge sharing and growth.
- Contribute to Flywheel UK Leadership
- Play a key role in the senior leadership team of Flywheel UK.
- Support team culture, commercial momentum and overall business direction.
- Mentor and guide team members where required, helping develop retail media and commerce capability across the group.
- Represent Flywheel internally and externally as a credible senior voice in retail media and connected commerce.
Qualifications & Experience
- Significant experience in retail media, commerce media, digital media, ecommerce, shopper marketing or commercial partnerships.
- Proven track record of driving commercial growth, demand generation and new business pipeline in a senior agency, platform, retailer, consultancy or media owner environment.
- Strong understanding of the retail media ecosystem, including onsite, offsite and in-store channels.
- Ability to engage senior clients and translate complex retail media topics into clear commercial opportunities.
- Experience developing proposals, leading pitches and converting new scopes of work.
- Strong stakeholder management skills, with the ability to work across multiple agencies, clients and internal teams.
- Commercially sharp, with experience managing pipeline, revenue forecasts and business growth targets.
- Excellent presentation, communication and storytelling skills.
- Highly collaborative, proactive and comfortable working in a fast-moving specialist business.
- Ability to balance strategic thinking with practical delivery and commercial follow-through.
- About The Agency
Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle.
OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science.
The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.
OMG UK agencies are holders of numerous Agency and Network of the Year accolades, alongside multiple awards at the Global Festival of Media Awards, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent.
We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together.
Join us—we look forward to getting to know you.
We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice
#J-18808-Ljbffr
Growth Lead, Flywheel UK in London employer: Omnicom Media
Omnicom Media is an exceptional employer, offering a vibrant work culture in Greater London that prioritises collaboration and innovation. Employees benefit from continuous professional development opportunities and the chance to work with leading global brands in the automotive sector, ensuring a rewarding and impactful career path. Join us to be part of a forward-thinking team that values performance and creativity in the ever-evolving landscape of digital media.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead, Flywheel UK in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Omnicom Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Omnicom Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Omnicom Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Omnicom Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead, Flywheel UK in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Omnicom Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Omnicom Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Omnicom Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Omnicom Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Omnicom Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Omnicom Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
