Global Audience Architect & Activation Lead

Global Audience Architect & Activation Lead

Full-Time 59400 - 72600 Β£ / year (est.) No working from home possible
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At a Glance

  • Tasks: Lead global audience strategy and activation for Volkswagen Group brands.
  • Company: Join Omnicom Media's innovative Annalect EMEA team.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
  • Other info: Collaborative culture with a focus on knowledge sharing and optimisation.
  • Why this job: Shape audience intelligence and make a real impact on global marketing strategies.
  • Qualifications: Experience in audience strategy and performance evaluation.

The predicted salary is between 59400 - 72600 Β£ per year.

Omnicom Media's Annalect EMEA team is seeking a Senior Executive to lead global audience strategy development and activation for Volkswagen Group brands. The role sits at the crossroads of audience intelligence and creation, translating insights into targetable audiences across markets.

Working with local markets and activation teams, you will refine audience frameworks, build and test audiences on DSPs and social platforms, and evaluate performance to drive optimisation and knowledge sharing.

Global Audience Architect & Activation Lead employer: Omnicom Media

Omnicom Media is an exceptional employer, offering a vibrant work culture in Greater London that prioritises collaboration and innovation. Employees benefit from continuous professional development opportunities and the chance to work with leading global brands in the automotive sector, ensuring a rewarding and impactful career path. Join us to be part of a forward-thinking team that values performance and creativity in the ever-evolving landscape of digital media.

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Contact Details:

Omnicom Media Recruitment Team

We think you need these skills to ace Global Audience Architect & Activation Lead

Audience Strategy Development
Audience Intelligence
Data Analysis
Target Audience Creation
DSPs (Demand-Side Platforms)
Social Media Platforms
Performance Evaluation