At a Glance
- Tasks: Lead and optimise paid social campaigns for top global brands across exciting platforms.
- Company: Dynamic agency based in London, working with leading lottery and fashion clients.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Join a creative team and drive impactful social media strategies that make a difference.
- Qualifications: Experience with Meta, TikTok, and Pinterest; strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
You will lead the day‑to‑day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy. Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social‑driven growth. You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
- Lead day‑to‑day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms
- Support cross‑channel activation across paid social, discovery, and emerging performance channels
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test‑and‑learn roadmaps to drive incremental performance
Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
- Support the development of cross‑channel performance dashboards
Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration across social platforms
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
Creative & Messaging Development
- Develop ad copy and creative testing proposals
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation, and messaging optimisation
- Work closely with platform partners and vendors (Meta, TikTok, LinkedIn, third‑party tools)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
- Act as a point of contact for the client across Paid Social planning, optimisation & innovation
- Drive forward business continuity via client‑aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for Paid Social maturity & innovation
- Lead the cadence and creation of client‑facing Paid Social case studies & opportunity showcase
Skills & Experience
- Strong experience with platforms such as: Meta Ads Manager, TikTok Ads Manager, Pinterest Manager, YouTube or other social video platforms
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast‑paced, multi‑market environments
Nice to Have
- Experience with paid search or programmatic platforms
- Experience working with ecommerce or retail clients
- Familiarity with automation tools, feed‑based advertising, or campaign optimisation platforms
All qualified candidates will be considered in accordance with applicable discrimination laws. We welcome and encourage applications from candidates of all backgrounds and demographics. If you identify as a protected group, please let us know in the application.
Paid Social Manager employer: Omnicom Media UK
As a Paid Social Manager at our London hub, you will thrive in a dynamic and collaborative work culture that champions innovation and growth. We offer competitive benefits, opportunities for professional development, and the chance to work with leading global clients in the lottery and fashion sectors. Join us to be part of a forward-thinking team that values your expertise and encourages you to drive impactful results across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in paid social management.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid social. Be ready to discuss how you would optimise campaigns for different platforms like Meta and TikTok, and share your insights on performance metrics.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Paid Social Manager. Highlight your experience with platforms like Meta and TikTok, and showcase any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about paid social and how you can bring value to our team. Be sure to mention your analytical skills and any creative successes you've had in previous roles.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive campaign performance. We love numbers, so don't shy away from sharing your KPIs and results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Omnicom Media UK
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager, TikTok Ads Manager, and Pinterest Manager. Familiarise yourself with their latest features and best practices, as you’ll need to demonstrate your technical depth during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance. Bring examples of how you've identified growth opportunities and optimisation priorities from past campaigns, as this will highlight your analytical prowess.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with creative teams and clients, think of examples where you’ve successfully collaborated on projects. Highlight your ability to communicate effectively and lead cross-functional teams.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in paid social campaigns. Think through potential scenarios, such as budget pacing or audience targeting, and be ready to share your strategic approach to these situations.
