Global Audience Activation Strategist

This role supports the development and activation of audience strategies for Volkswagen Group brands at a global level. Sitting at the intersection of audience intelligence and audience creation, the Executive will help translate upstream consumer insights, research and data signals into clear, targetable audiences that can be activated across digital channels. Working closely with senior audience strategists, activation teams, and local markets, this role focuses on applying audience frameworks, building and refining custom audiences within platforms, and ensuring global guidance is practical, consistent and activation‑ready.

Responsibilities

• Support the translation of consumer research, audience intelligence and platform signals into defined audience segments.
• Bring together inputs from tools such as Omni, audience research platforms and media insights to inform targeting recommendations.
• Assist in extracting and summarising audience learnings from campaigns and platform data to support planning and optimisation.
• Build, refine and manage audiences within media platforms and DSPs (e.g. DV360, social platforms), following established global frameworks.
• Support activation teams with audience selection, setup guidance and troubleshooting overlaps or exclusions.
• Assist with the localisation of global audience definitions for local market activation.
• Work with teams in different countries to adapt audience plans so they work in local markets, supporting campaign activity by answering questions and ensuring accurate application of audience guidance.
• Share useful learnings and updates with teammates, keeping audience information organised and easy for others to use.

Qualifications

• Hands‑on experience or strong interest in digital media and audience targeting.
• Comfort working with data, spreadsheets and basic platform reporting.
• Ability to interpret data from multiple sources and turn it into clear, practical outputs.
• Familiarity with audience creation or targeting tools and platforms.
• Strong written and verbal communication skills, with confidence working in international team environments.
• Good organisational skills with the ability to manage multiple workstreams simultaneously.

Personal Profile

• Curious, positive and keen to learn more about audience strategy, data and digital media.
• Detail‑oriented with a structured approach to tasks.
• Comfortable working collaboratively in close‑knit teams.
• Able to prioritise workload and deliver under deadlines.
• Open to feedback and keen to develop skills over time.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two days working remotely) to balance in‑person connections with remote flexibility. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents, and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or, if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.