At a Glance
- Tasks: Lead and optimise paid social campaigns for top global brands across various platforms.
- Company: Join Hearts & Science, a fast-growing agency with a vibrant culture.
- Benefits: Enjoy flexible working, competitive salary, and a supportive environment.
- Other info: Collaborative team atmosphere with excellent growth opportunities.
- Why this job: Be at the forefront of digital marketing and drive impactful campaigns.
- Qualifications: Experience with Meta, TikTok, and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
About the role: You will lead the day-to-day delivery, optimisation and governance of paid social campaigns across EMEA via our Hub in London for the agencies leading regional global lottery & fashion clients as part of a unified digital activation strategy. As an Agent of Change, you will bring technical depth, curiosity and collaborative leadership to the client, network and agency team. You will turn complex paid social signals into clear strategic direction, platform data into actionable optimisation plans and brand ambition into paid social-driven growth. You operate at the centre of activation across our international hub, using shared workflows, governance frameworks and platform tools in sync with our teams in the US.
Responsibilities
- Campaign Strategy & Optimisation
- Lead day-to-day optimisation of paid social campaigns across Meta, TikTok, Pinterest, and other platforms
- Support cross-channel activation across paid social, discovery, and emerging performance channels
- Analyse performance data to identify growth opportunities and optimisation priorities
- Manage audience targeting, creative testing, and budget pacing
- Develop structured test-and-learn roadmaps to drive incremental performance
- Reporting & Insights
- Produce weekly and monthly performance reports for client stakeholders
- Translate campaign data into clear, actionable insights and recommendations
- Monitor KPIs including CPA, CPL, conversion volume, and incremental growth
- Support the development of cross-channel performance dashboards
- Campaign Setup & Quality Assurance
- Oversee campaign setup, trafficking, and platform configuration across social platforms
- Ensure strict QA processes for campaigns, tracking, and budgets
- Review pixel and conversion tracking implementation and collaborate with analytics teams where required
- Creative & Messaging Development
- Develop ad copy and creative testing proposals
- Collaborate with creative teams to ensure messaging aligns with brand and performance goals
- Identify opportunities for creative testing, format experimentation, and messaging optimisation
- Vendor & Platform Collaboration
- Work closely with platform partners and vendors (Meta, TikTok, LinkedIn, third-party tools)
- Identify and activate beta opportunities, new ad formats, and platform innovations
- Ensure campaigns leverage the latest platform capabilities
- Cross-Market Collaboration
- Work with a global team across multiple markets
- Share best practices and performance learnings across regions
- Coordinate with local teams on market nuances, language considerations, and cultural relevance
- Client experience
- Act as a point of contact for the client across Paid Social planning, optimisation & innovation
- Drive forward business continuity via client aligned quarterly priorities, QBRs & status meetings
- Work with the client on the roadmap for Paid Social maturity & innovation
- Lead the cadence and creation of client facing Paid Social case studies & opportunity showcase
Skills & Experience
- Strong experience with platforms such as:
- Meta Ads Manager
- TikTok Ads Manager
- Pinterest Manager
- YouTube or other social video platforms
- Experience with performance marketing reporting and optimisation
- Strong analytical skills and comfort working with campaign data
- Experience working in fast-paced, multi-market environments
Nice to Have
- Experience with paid search or programmatic platforms
- Experience working with ecommerce or retail clients
- Familiarity with automation tools, feed-based advertising, or campaign optimisation platforms
About the Agency: Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity. The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.
Flexible Working At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.
Be Your Best We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.
Diversity, Equity & Inclusion at OMG At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.
Paid Social Manager in London employer: Omnicom Media Group
Hearts & Science, part of Omnicom Media Group, is an exceptional employer located in London, offering a vibrant work culture that prioritises collaboration, innovation, and employee well-being. With a strong commitment to diversity, equity, and inclusion, the agency fosters an environment where every individual can thrive and contribute their unique talents. Employees benefit from flexible working arrangements, robust learning and development opportunities, and a supportive atmosphere that encourages personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your successes in paid social campaigns. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand voice and recent campaigns so you can discuss how your experience aligns with their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at StudySmarter.
We think you need these skills to ace Paid Social Manager in London
Some tips for your application 🫡
Show Your Passion for Paid Social:When writing your application, let your enthusiasm for paid social campaigns shine through. Share specific examples of how you've optimised campaigns in the past and what excites you about working with platforms like Meta and TikTok.
Be Data-Driven:Since this role involves a lot of data analysis, make sure to highlight your analytical skills. Use numbers and metrics from your previous experiences to demonstrate how you've turned data into actionable insights that drove growth.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific responsibilities and skills mentioned in the job description. Show us how your experience aligns with our needs and the unique challenges of the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you're genuinely interested in joining our team at StudySmarter!
How to prepare for a job interview at Omnicom Media Group
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with their latest features and how they can be leveraged for campaign optimisation. This will show your technical depth and curiosity during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive campaign performance. Bring along any reports or insights you've generated in previous roles. Being able to translate complex data into actionable strategies will demonstrate your capability as an Agent of Change.
✨Collaborative Mindset
Highlight your experience working in cross-functional teams. Be ready to share examples of how you’ve collaborated with creative teams or other departments to achieve campaign goals. This aligns with the agency's values of collaboration and positivity.
✨Cultural Relevance Matters
Research the cultural nuances of the EMEA markets you'll be working with. Be prepared to discuss how you would tailor campaigns to resonate with different audiences. This shows that you understand the importance of localising content and messaging for diverse markets.
