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- Tasks: Lead planning and buying for digital media, ensuring cost-effective outcomes for clients.
- Company: Outcomes is a cutting-edge digital media company focused on performance-driven results.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Shape the future of digital media while working with innovative technology and diverse teams.
- Qualifications: Experience in digital media, strong interpersonal skills, and a knack for data analysis required.
- Other info: We value diversity and inclusion, encouraging applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client’s investment.
Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.
Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.
The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.
The Outcomes UK team sits as a centralised function within the wider OMG Digital team.
This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.
Role Summary & Responsibilities
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
The core responsibilities are described as follows:
Planning:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product. In the form of ongoing meetings, workshops presentations.
- Client / agency brief responses, working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
- Building rapport and trust with clients. Whilst the agency will hold the client relationship,there will be opportunity to have direct client conversations.
- Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.
Buying:
- Management of campaigns in DSP (s) Campaign set up as per media plan, pixel generation, trading, optimization and delivery. PG and Deal ID deployment, SPO, performance reporting
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
- Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcome.
Reporting Lines
Day to day this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.
Skills & Experience
- A background in digital media, ideally from a media agency or ad tech business
- Experience in managing junior members
- Approachable and supportive management style
- Strong knowledge of digital ad tech market
- Strong interpersonal, diplomacy and relationship-management skills
- Good at working collaboratively with teams and managing multiple stakeholders
- Good understanding of DSP capabilities, DMP technology and digital ad tech stack
- Excellent organizational and time management skills with ability to manage team to tight deadlines
- Confident speaker able to deliver presentations with a strong and compelling narrative
- Negotiation skills to deliver best commercial value for client
- Advanced analytical skills (i.e. MS Excel VLOOKUPs)
- Experience working with large data sets to identify trends and insights
At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation. Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients’ businesses.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with your Talent Acquisition team member or if you would prefer, please reach out to beyourbest@omnicommediagroup.com to just let us know (confidentially) how we can help you.
Programmatic Planning and Buying Manager (Outcomes) employer: Omnicom Media Group UK
Contact Detail:
Omnicom Media Group UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Planning and Buying Manager (Outcomes)
✨Tip Number 1
Familiarise yourself with the latest trends in programmatic advertising and digital media. Understanding the nuances of DSPs, DMPs, and ad tech platforms will give you an edge in discussions and interviews.
✨Tip Number 2
Network with professionals in the digital media space, especially those who work with Outcomes or similar models. Engaging in conversations can provide insights into the role and help you build valuable connections.
✨Tip Number 3
Prepare to discuss your experience with campaign management and optimisation. Be ready to share specific examples of how you've successfully driven outcomes in previous roles, as this will demonstrate your capability.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform decisions. Highlight any experience you have with large data sets and how you've identified trends that led to successful outcomes.
We think you need these skills to ace Programmatic Planning and Buying Manager (Outcomes)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Programmatic Planning and Buying Manager position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in digital media, programmatic buying, and campaign management. Use specific examples that demonstrate your ability to deliver cost-effective outcomes and manage client relationships.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your enthusiasm for the Outcomes product and its impact on clients. Mention any relevant experience with DSPs and ad tech platforms, and how you can contribute to the team.
Showcase Your Analytical Skills: In your application, emphasise your analytical skills and experience working with large data sets. Provide examples of how you've used data to drive decisions and optimise campaigns, as this is crucial for the role.
How to prepare for a job interview at Omnicom Media Group UK
✨Understand the Outcomes Model
Make sure you grasp the concept of the guaranteed performance model that Outcomes offers. Be prepared to discuss how this model can benefit clients and how you can contribute to its success.
✨Showcase Your Digital Ad Tech Knowledge
Demonstrate your understanding of digital ad tech platforms, DSP capabilities, and how they integrate with programmatic buying. Be ready to discuss specific tools you've used and how they can be applied in this role.
✨Prepare for Client Interaction Scenarios
Since building rapport with clients is key, think of examples where you've successfully managed client relationships or resolved issues. Highlight your interpersonal skills and how you can foster trust.
✨Highlight Your Analytical Skills
Be prepared to discuss your experience with data analysis, especially using tools like MS Excel. Share examples of how you've used data to drive decisions or optimise campaigns in the past.