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- Tasks: Lead programmatic planning and buying to deliver guaranteed outcomes for clients.
- Company: Join Omnicom Media Group, a leader in digital media innovation and performance-driven solutions.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and a focus on diversity and inclusion.
- Why this job: Shape the future of digital media with cutting-edge technology and impactful strategies.
- Qualifications: Experience in digital media, strong analytical skills, and a knack for relationship management required.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
Outcomes offers a guaranteed performance model for digital media buying. Clients pay only on results, rather than ads served, with Outcomes assuming a forward position on the media, de-risking a client’s investment.
Outcomes is a data and technology powered product, leveraging programmatic activation across a full funnel of KPIs from brand awareness guarantees down to lower funnel direct response results; all via an omnichannel approach.
Globally, OMG has placed a greater emphasis on the development of trading products, with Outcomes being a key focus.
The UK is a leading market for Outcomes development. To further our exciting growth ambition, we require an in-house planning and buying team, with a laser-focus on planning to and delivering cost effective guaranteed outcomes for our clients.
The Outcomes UK team sits as a centralised function within the wider OMG Digital team.
This role offers the successful candidate a real opportunity to shape and drive the growth of one of OMG UKs fastest growing specialist services.
Role Summary & Responsibilities
In this newly created role, we are looking for an Outcomes Planning & Buying Manager who will work with our UK agencies and technology partners to provide best-in-class Outcomes brief responses alongside leveraging buying platforms to deliver meaningful and cost-efficient outcomes for our clients.
The core responsibilities are described as follows:
Planning:
- Education and thought leadership across OMG UK agencies, evangelizing the Outcomes capability, building advocacy and understanding of the Outcomes product. In the form of ongoing meetings, workshops presentations.
- Client / agency brief responses, working with Outcomes technology partners to define the best route and plan to delivering a given outcome.
- Building rapport and trust with clients. Whilst the agency will hold the client relationship,there will be opportunity to have direct client conversations.
- Outcomes UK product strategy provision of opinion and ideas to feed into the product development roadmap.
Buying:
- Management of campaigns in DSP (s) Campaign set up as per media plan, pixel generation, trading, optimization and delivery. PG and Deal ID deployment, SPO, performance reporting
- Excellent understanding of digital ad tech platforms that focus on ad server, analytics and attribution services, and how they connect to both programmatic and direct IO display activation.
- Communicate advanced programmatic strategies, bidding mechanisms and levers within a programmatic platform for external and internal stakeholders.
- Ability to challenge and set realistic KPIs for appropriate measurement across multiple DSPs, formats and strategies.
- Promotion of best-in-class output within team across day-to-day activation – including best practice adherence and quality assurance measures.
- Troubleshoot and optimise key performance drivers to remove obstacles to delivery and implement potential solutions across multiple platforms.
- Management of projects to deliver best commercial and client outcome.
Reporting Lines
Day to day this role will report into the Outcomes Director, UK. The role will also involve broad agency contact, working with agency teams to deliver on goals as set out by their clients.
Skills & Experience
- A background in digital media, ideally from a media agency or ad tech business
- Experience in managing junior members
- Approachable and supportive management style
- Strong knowledge of digital ad tech market
- Strong interpersonal, diplomacy and relationship-management skills
- Good at working collaboratively with teams and managing multiple stakeholders
- Good understanding of DSP capabilities, DMP technology and digital ad tech stack
- Excellent organizational and time management skills with ability to manage team to tight deadlines
- Confident speaker able to deliver presentations with a strong and compelling narrative
- Negotiation skills to deliver best commercial value for client
- Advanced analytical skills (i.e. MS Excel VLOOKUPs)
- Experience working with large data sets to identify trends and insights
At OMG, UK we have an underlying belief that our agencies and specialist services should reflect the society in which we live. Be that Age, Disability, Education, Ethnicity, Gender, Gender identity, National Origin, Religion or Sexual Orientation. Simply, we believe that Inclusion and Diversity makes for a more stimulating and inspiring working environment, where people are treated with respect and can be comfortable being themselves. Embracing these different approaches and thinking helps deliver tangible and positive results for us and our clients’ businesses.
We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with your Talent Acquisition team member or if you would prefer, please reach out to beyourbest@omnicommediagroup.com to just let us know (confidentially) how we can help you.
Omnicom Media Group UK | Programmatic Planning and Buying Manager (Outcomes) employer: Omnicom Media Group UK
Contact Detail:
Omnicom Media Group UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Omnicom Media Group UK | Programmatic Planning and Buying Manager (Outcomes)
✨Tip Number 1
Familiarize yourself with the latest trends in programmatic advertising and digital media buying. Understanding the nuances of DSPs, DMPs, and how they integrate into the broader ad tech ecosystem will give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those working in media agencies or ad tech companies. Building relationships can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your experience with campaign management and optimization. Be ready to share specific examples of how you've successfully managed campaigns and achieved measurable outcomes for clients.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to drive decisions in past roles. Highlight any experience you have with large data sets and how you've identified trends that led to successful outcomes.
We think you need these skills to ace Omnicom Media Group UK | Programmatic Planning and Buying Manager (Outcomes)
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and skills required for the Programmatic Planning and Buying Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Showcase Your Experience: In your CV and cover letter, emphasize your background in digital media, particularly any experience with media agencies or ad tech businesses. Provide specific examples of how you've managed campaigns, optimized performance, and worked with DSPs.
Highlight Interpersonal Skills: Given the importance of relationship management in this role, make sure to illustrate your strong interpersonal skills. Share examples of how you've built rapport with clients and collaborated effectively with teams.
Demonstrate Analytical Skills: Since advanced analytical skills are crucial for this position, mention your proficiency with tools like MS Excel and your experience working with large data sets. Highlight any specific projects where you identified trends and insights that led to successful outcomes.
How to prepare for a job interview at Omnicom Media Group UK
✨Understand the Outcomes Model
Make sure you have a solid grasp of the guaranteed performance model that Outcomes offers. Be prepared to discuss how this model can benefit clients and how it differentiates from traditional media buying.
✨Showcase Your Digital Ad Tech Knowledge
Demonstrate your understanding of digital ad tech platforms, especially DSPs and DMPs. Be ready to explain how these technologies can be leveraged to optimize campaign performance and achieve client goals.
✨Prepare for Client Interaction Scenarios
Since building rapport with clients is crucial, think of examples where you've successfully managed client relationships or resolved conflicts. Highlight your interpersonal skills and ability to communicate effectively.
✨Highlight Your Analytical Skills
Be prepared to discuss your experience with data analysis, particularly with large datasets. Mention specific tools or techniques you've used, like MS Excel VLOOKUPs, to derive insights that inform campaign strategies.
