Content Strategist, Organic Performance in Westminster

As a Senior Content Strategist, you will be part of our growing Organic Performance team, working closely with account leads and our Innovation Hub. You will lead the development and delivery of performance‐driven content strategies across SEO, Generative Engine Optimisation (GEO), Digital PR and user experience. Acting as a central point of contact for content across your accounts, you will shape strategic direction, oversee execution, and ensure all activity drives measurable business outcomes. This is a leadership role where you will champion the impact of content on digital performance while helping evolve our wider content offering.

Responsibilities

• Lead the development and execution of SEO and GEO‐led content strategies across key client accounts.
• Act as the primary point of contact for all content‐related activity, building strong client and stakeholder relationships.
• Deliver data‐led insights, including content audits, competitor analysis and strategic recommendations.
• Oversee end‐to‐end content production, from briefing through to delivery and performance analysis.
• Drive Digital PR and off‐site SEO initiatives, including link earning and thought leadership.
• Collaborate with cross‐functional teams (e.g. paid media, strategy, influencer, UX) to deliver integrated campaigns.
• Project manage content workstreams, including mentoring junior team members.
• Partner with Innovation Hub teams to develop and implement AI‐assisted content workflows.
• Monitor, analyse and report on content performance, using insights to optimise future strategies.
• Contribute to internal knowledge sharing and champion new approaches to content across the agency.

Qualifications

• Proven experience developing and delivering end‐to‐end content strategies.
• Strong understanding of SEO (GEO knowledge is a plus) and how content drives performance.
• Excellent copywriting and editorial skills, with the ability to turn insights into clear recommendations.
• Confident communicator, able to engage and influence stakeholders at all levels.
• Strong analytical mindset, with experience using data to inform decisions and measure success.
• Experience managing multiple projects and priorities in a fast‐paced environment.
• Knowledge of Digital PR, UX, and how they contribute to content performance.
• Proactive and innovative, with an interest in emerging trends including AI in content creation.
• Experience with organic social and its role within the wider search landscape is desirable.

Company Overview

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry‐leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world‐class talent and technology, and we do this with some of the world's most iconic and influential brands. We are part of the world's largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek's Global Media Agency of the Year.

Working Arrangements

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‐person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30. We encourage open conversations between our people and managers to help navigate high‐need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.