At a Glance
- Tasks: Lead exciting media campaigns across AV, OOH, and Publishing to meet client goals.
- Company: Join a dynamic team at Allwyn, known for innovation and collaboration.
- Benefits: Enjoy flexible working hours and a hybrid model for work-life balance.
- Other info: Opportunity for growth in a fast-paced, forward-thinking environment.
- Why this job: Make an impact in the media landscape while developing your skills.
- Qualifications: Strong relationship-building skills and experience in media activation.
The predicted salary is between 50000 - 65000 € per year.
Role Overview
This role will sit in the Delivery hub, reporting to the overarching Delivery Lead and working alongside the Digital Activation Lead. You will be a strong relationship builder with experience of working with clients and agency teams, and will lead day‑to‑day output across AV, OOH and Publishing media, ensuring synergy with the digital activation counterpart.
Responsibilities
- Work with specialist activation teams to ensure Allwyn campaigns (AV, Publishing, OOH) are delivered to meet client objectives and contractual buying commitments.
- Continuously improve efficiencies across the full portfolio of games, including Euromillions, Lotto, Stripe, Set for Life, Instant Win Games and Scratchcards.
- Collaborate closely with the Digital Activation Lead to deliver a holistic approach to activation, developing innovative and market‑leading solutions and optimizing media performance across all AV/OOH & Publishing channels.
- Provide direct input to AV, Publishing and OOH teams to ensure alignment and best‑in‑class campaigns that adhere to strict Allwyn and OM compliance standards.
- Actively liaise with all Hearts departments and disciplines to contribute to forward‑thinking AV, Publishing and OOH activation teams, showcasing knowledge, tool usage, data‑led activation planning, best‑in‑class campaign delivery and partner innovation.
- Work with senior agency partners (Hearts, OM and external media vendors) to deliver bespoke, new‑to‑market opportunities that are deeply rooted in the client’s business needs.
- Serve as a senior investment representative across AV, Publishing and OOH channels where needed.
- Maintain market‑leading knowledge of the AV landscape and a strong understanding of digital media and the interplay, especially in the video space, keeping abreast of market changes and providing expert output for the client on a regular basis.
- Inspire specialist activation teams in their use of OM‑owned and partner tools and solutions to derive greater insight, efficiencies and media outcomes.
- Understand trading deals across all channels and have a valid point of view in investment meetings (internal & client).
- Be commercially aware of all client and internal requirements and strike a balance where required to deliver against targets, value levers and commercial goals.
- Ensure best‑practice finance processes are in place, ensuring timely delivery and resolution of aged debt, unbilled and late bookings.
- Support leadership and finance on client forecasts, activity trackers and finance queries.
Benefits
Flexible working with a hybrid model (three days in the office, two days working remotely) and core hours of 10:30–16:30. Employees can start as early as 8:30 or 10:30 and finish as late as 16:30 or 18:30, supported by open communication with managers.
Allwyn Activation Lead - Hearts & Science UK in London employer: Omnicom Media Group UK (OMG)
Allwyn is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Activation Lead role in the vibrant setting of Hearts & Science UK. With flexible working arrangements and a strong emphasis on employee growth, team members are encouraged to develop their skills while contributing to market-leading campaigns across AV, OOH, and Publishing media. The company prioritises open communication and offers unique opportunities to work closely with senior agency partners, ensuring a rewarding and dynamic career path.
Contact Detail:
Omnicom Media Group UK (OMG) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Allwyn Activation Lead - Hearts & Science UK in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even hit up LinkedIn. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your experiences and how you've tackled challenges in past roles. We want to see your passion and expertise shine through!
✨Research the Company
Before any interview, do your homework on Allwyn and its campaigns. Knowing the ins and outs of their work will help you tailor your conversation and show that you're genuinely interested in the role.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the team at Allwyn!
We think you need these skills to ace Allwyn Activation Lead - Hearts & Science UK in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Allwyn Activation Lead role. Highlight your relationship-building abilities and any relevant experience in AV, OOH, and Publishing media.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully collaborated with teams and clients in the past, and how you can bring innovative solutions to our campaigns.
Showcase Your Knowledge:Demonstrate your understanding of the AV landscape and digital media in your application. Mention any tools or strategies you've used to optimise media performance, as this will show us you're up-to-date with industry trends.
Apply Through Our Website:We encourage you to apply directly through our website. This way, we can ensure your application is reviewed promptly and you get the best chance to shine in front of our hiring team!
How to prepare for a job interview at Omnicom Media Group UK (OMG)
✨Know Your Stuff
Make sure you’re well-versed in Allwyn's campaigns and the specific media channels mentioned in the job description. Brush up on your knowledge of AV, OOH, and Publishing media, as well as the latest trends in digital activation. This will show that you’re not just interested in the role but also invested in the company’s success.
✨Showcase Your Relationship-Building Skills
Since this role requires strong relationship-building with clients and agency teams, prepare examples from your past experiences where you successfully collaborated with different stakeholders. Highlight how you navigated challenges and built rapport to achieve common goals.
✨Be Data-Driven
Familiarise yourself with data-led activation planning and be ready to discuss how you’ve used data to optimise media performance in previous roles. Bring specific examples of how your insights led to successful campaign outcomes, as this aligns perfectly with the responsibilities outlined.
✨Prepare for Investment Discussions
Understand trading deals and be prepared to share your perspective during investment meetings. Think about how you can balance client needs with commercial goals, and come equipped with ideas on how to deliver value while meeting targets. This will demonstrate your commercial awareness and strategic thinking.
