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- Tasks: Lead insights and measurement projects for top brands like PepsiCo and FedEx.
- Company: Global agency with a focus on culture and partnerships in sports, music, and more.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape impactful sponsorship strategies and collaborate with diverse teams on exciting projects.
- Qualifications: Experience in research, strong client servicing skills, and a passion for mentoring.
- Other info: Join a dynamic team of 120 in London, with a commitment to innovation and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Fuse is seeking an experienced, ambitious and motivated Insights & Effectiveness Director to join the Insights & Effectiveness Team, leading in delivery of insights and measurement programs across various Fuse clients including football partnerships for PepsiCo, FedEx, Chase, motorsport for JLR and many more.
As an Insights & Effectiveness Director at Fuse, you will play a key role in shaping and delivering sponsorship measurement programs and insights-led solutions for both UK and international clients. Reporting to the Head of Insights & Effectiveness, you will drive the expansion of our data-led offering, lead high-profile client work, and contribute to developing our offering and new business development.
The Insights & Effectiveness Director will help ensure clarity on division responsibilities, work collaboratively with the current team, guide day-to-day activities, set up quality standards and support junior team members' development.
Responsibilities- Lead the delivery of Insights and measurement projects; the I&E team should be multi-disciplinary marketing researchers and methodology agnostic, blending media research, consumer research and econometrics to understand sponsorship impact for clients.
- Collaborate with other Fuse teams and Omnicom agencies to ensure fluency of services and the ability to communicate complex concepts into digestible outputs.
- Drive a blend of research experience, strategic vision, commercial acumen, problem-solving and an in-depth understanding of the evolving media and partnerships landscape.
- Manage and deliver multiple projects simultaneously in a fast-paced environment; set up processes and lead the team to meet deadlines.
- Lead, mentor and develop junior team members; foster knowledge sharing and training/upskilling within the team.
- Adapt to different briefs and data sets; maintain an inquisitive mindset and seek data solutions to solve problems while challenging the status quo and bringing others along on the journey.
- Maintain a curiosity for technology and interest in innovative tools; Excel and PowerPoint advanced skills are required; experience with panel survey tools, social listening, media research tools and data visualization software is a plus.
- Experience in research with a blend of strategic vision, commercial acumen, and problem-solving abilities; strong understanding of the evolving media and sponsorships landscape.
- Ability to simplify complex ideas and present data and insights clearly to diverse marketing stakeholders; strong client servicing skills.
- Highly organized and detail-oriented with the ability to set up processes and lead a team.
- Proven history of managing junior team members and a passion for sharing knowledge; experience in training and upskilling a team.
- Team player who can adapt to different working styles and briefs; inquisitive mindset capable of seeking data solutions.
- Tech-curious with interest in innovative tools; advanced Excel and PowerPoint skills; experience with panel survey tools, social listening, media research tools, and data visualization software is a plus.
We are a global agency with local expertise, connecting brands to the things that matter most to their audiences in culture through partnerships in sport, music, film & television, gaming & esports. These connections help our clients be more memorable and unlock effectiveness. Powered by Omnicom Media Group, we bring an extra edge to strategy, execution and measurement.
Our work has won numerous awards and the industry recognises our people as top performers. We value trusted relationships, sound moral judgement and strong governance, delivered through transparent processes.
We have a fantastic team of 120 in our London HQ and 300 more across offices worldwide, working with clients including PepsiCo, Vodafone, Nissan, British Gas, Renault, Enterprise Rent-A-Car, McDonald's, and Just Eat Takeaway.com. We are committed to supporting flexibility, fostering collaboration, innovation, and teamwork. We operate a hybrid model (three days in the office, two remote) to balance in-person connections with remote flexibility. Standard hours are 9:30–17:30, with core hours 10:30–16:30 and flexible start/finish options (e.g., 8:30–16:30 or 10:30–18:30).
We encourage open conversations between employees and managers to navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel supported in their careers and lives outside of work.
Insights & Effectiveness Director in City of Westminster employer: Omnicom Media Group UK (OMG)
Contact Detail:
Omnicom Media Group UK (OMG) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights & Effectiveness Director in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their values and recent projects, especially in sponsorship measurement. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience align with the Insights & Effectiveness Director role. Highlight your strategic vision and problem-solving abilities to make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at Fuse and contributing to our exciting projects.
We think you need these skills to ace Insights & Effectiveness Director in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Insights & Effectiveness Director role. Highlight your relevant experience in research, strategic vision, and client servicing skills that align with what we’re looking for at Fuse.
Showcase Your Data Skills: Since this role involves a lot of data analysis, don’t forget to mention your advanced Excel and PowerPoint skills. If you’ve worked with any innovative tools or data visualisation software, let us know – we love tech-curious candidates!
Demonstrate Leadership Experience: We’re keen on seeing how you’ve led and mentored teams in the past. Share examples of how you’ve supported junior team members and fostered knowledge sharing, as this is a key part of the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Fuse!
How to prepare for a job interview at Omnicom Media Group UK (OMG)
✨Know Your Insights
Dive deep into the latest trends in sponsorship measurement and insights. Familiarise yourself with the specific clients Fuse works with, like PepsiCo and JLR, and be ready to discuss how your experience aligns with their needs.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams and mentored junior members in previous roles. Highlight your ability to foster collaboration and knowledge sharing, as this is crucial for the Insights & Effectiveness Director position.
✨Simplify Complex Ideas
Practice explaining complex data and insights in a clear and engaging way. Use real-world examples to demonstrate your ability to communicate effectively with diverse marketing stakeholders, which is key for this role.
✨Be Tech-Savvy
Brush up on your Excel and PowerPoint skills, and be prepared to discuss any experience you have with data visualisation tools or social listening platforms. Show your curiosity for technology and how it can enhance insights delivery.
